MANILA, Philippines (Jul 2025) – nubia Philippines is kicking off its largest TikTok collaboration to date, inviting Filipinos to participate in the #MakeItLouder Dance Challenge. This nationwide campaign celebrates the exclusive TikTok launch of the new nubia Music Pro smartphone, offering participants a chance to win over ₱200,000 in cash, new nubia Music Pro smartphones, and exclusive vouchers. The initiative, announced in a press release obtained by our editors, aims to engage digital natives with a device designed for powerful audio and self-expression.
The nubia Music Pro, described as a smartphone built for big sound, features a triple full-range speaker setup delivering a 2.1-channel audio system and up to a 600% volume boost. It also integrates DTS:X Ultra technology for cinematic sound and supports head-tracked spatial audio for immersive listening. Adding a visual element, AI Melody Breathing Lights sync with the music, making the device suitable for creators, performers, or anyone who enjoys loud, quality audio.
The #MakeItLouder Dance Challenge runs from July 28 to August 28. Participants must create and submit their most creative dance videos using the official #MakeItLouder TikTok sound. This campaign aligns with the nubia Music Pro’s focus on entertainment, music, and dance.
A total of 38 winners will be selected via raffle. The grand prize winner will receive ₱50,000 cash, while a second-place winner takes home ₱25,000 cash. Eight other winners will each receive ₱3,000 cash. All ten cash prize winners will also be awarded a new nubia Music Pro smartphone. Additionally, eighteen participants will receive ₱888-off vouchers for any nubia smartphone purchase via TikTok Shop, and ten more winners will get a new nubia Music Pro smartphone.
The nubia Music Pro will be exclusively available on TikTok from August 2 to 7, starting with Brand Days from August 2 to 4. These Brand Days will feature special promos, deals, and freebies. Live shopping events will be led by top content creators, including tech experts Unbox Diaries, offering TikTok-exclusive vouchers. Mobile Legends: Bang Bang champions ONIC PH will also make special appearances during these livestreams.
All challenge entries must be submitted by August 28, with the winners announced live by ONIC PH on nubia Philippines’ official TikTok page on September 9. Full mechanics for the dance challenge and raffle are available on nubia Philippines’ TikTok and other social media pages.
“This campaign is all about empowering Filipino creativity through music and movement,” said Mr. Lian Zhaojun, Country Head at nubia Philippines. He added that the nubia Music Pro is designed for young creators, offering a smartphone built for expression, sound, and standout content. The nubia Music Pro’s wider launch is anticipated later in August.
