QUEZON CITY, Philippines – Oxygen clothing has teamed up with known media brand billboard in its latest collection. Inspired by modern music, the lineup is edgy yet simple, characterized by slogans such as “rock with me” and “music saved my life” in over-sized, black-and-white fabric.
The new lineup was officially launched at an event held in TriNoma, Quezon City. Mall goers were treated to a music concert that culminated in a runway event showcasing the results of Oxygen’s collaboration with billboard.
With the billboard partnership, Oxygen has come up with a collection that aims to help today’s youth to experience, discover and celebrate their passion for music and fashion.
“Oxygen has always believed in allowing everyone to live their passion,” shares Jeff Bascon, Oxygen Brand Director.
He adds, saying “For years, every effort of the brand has always been geared towards encouraging people to move out of their comfort zones and do things that allow them to leave a mark; to make a statement. The same ideology is what made us want to do this project with Billboard. Billboard is where it is today because the people behind it have been very brave and objective with who gets in their charts.”
The OXYGEN X BILLBOARD collection features items for everyday use, including graphic tees, pullovers and accessories like caps and bags. The designs, which take heavy inspiration from the rock and hip-hop genres, come mostly in black and white—save minimal pops of color here and there for select items—and scream of New York street fashion.
“We are very happy about this partnership as it allows us to really drive home what the brand stands for. We are all about celebrating individuality, boldness and expression without compromising style,” Bascon says. “In addition, it also allows us to mark several milestones for Oxygen. Billboard is known for being very meticulous when it comes to choosing partners and we have just become one of the very few companies in the world that was able to do this. We are very proud to be associated with such a respectable international organization that has paved the way for so much innovation in the global music industry.”
OXYGEN X BILLBOARD will be available at all Oxygen branches starting April 11. For updates and to know more about Oxygen, visit www.oxygenfashion.com, like https://www.facebook.com/oxygenclothing and follow https://twitter.com/oxygenclothing and https://www.instagram.com/oxygenclothing.