The Philippine Marketing Association (PMA) is set to host Strategic Marketing (StratMark) Conference 2024, the country’s premier annual convergence of marketing students, educators, and academic professionals, on October 8, 2024, at the University of Santo Tomas in Manila. Themed Transform: Marketing in the Age of AI and Sustainability, the event will explore how artificial intelligence (AI) and sustainable practices are reshaping the marketing industry.
The full-day conference, offered both in-person and via livestream, is expected to draw up to 10,000 participants from across Southeast Asia. StratMark 2024 will spotlight the integration of AI in marketing, with discussions on its role in driving sustainability while navigating the challenges that businesses face in this evolving landscape.
The program will feature keynote speeches and panel discussions with industry leaders from technology, policy, education, and sustainability sectors. Speakers include Dato Eric Ku from the Asia Committee of Small Businesses Malaysia, who will share insights on incorporating AI and sustainability into marketing strategies and business models.
In addition to the main event in Manila, StratMark 2024 will engage marketing communities nationwide and will be accessible to participants across Luzon, Visayas, and Mindanao through its partner universities.
In the lead-up to the event, PMA secured key partnerships to strengthen its focus on sustainability and youth engagement. On September 3, PMA and Eco-Business, Asia’s largest sustainability media organization, signed an agreement to co-present the event. Present at the signing were Eco-Business Country Manager, Ping Manongdo, and PMA officials, including Youth and Academe Director Leah Ayeng, Treasurer Cristy Oreta, Executive Vice President Mitch Ballesteros and Vice President Marco Montes.
On September 6, PMA also formalized a partnership with the University of Santo Tomas, Global Compact Network Philippines, and the ‘Anak, Ikaw ay Henyo’ Movement. This collaboration aims to amplify the focus on sustainability and youth engagement which are the key themes of the upcoming event. Dr. Antonio Etrata, Chair of Marketing Management at UST, Henry Tenedero, Founder of ‘Anak, Ikaw ay Henyo’ Movement, Edward Gacusana, Executive Director of Global Compact Network Philippines, along with PMA President Kathy Mercado, PMA Executive Vice President Mitch Ballesteros, StratMark Chair Dr. Jenn Ramos, and PMA Directors Jerry Yao and Leah Ayeng were present at the signing.
PMA also announced its partnership with PCE-GoNegosyo on September 12, which will focus on the Prosperity Pillar in Sustainable Development across various school venues. The signing was attended by Joey Concepcion, Founder of GoNegosyo, Mina Akram, Executive Director of PCE-GoNegosyo, Paul De Guzman, Program Director of PCE-Go Negosyo, along with representatives from PMA — Kathy Mercado PMA President, Cristy Oreta PMA Treasurer, Leah Ayeng, Director of Youth and Academe, and the PJMA National Executive Board.
Through StratMark 2024, the PMA reaffirms its commitment to equipping the next generation of marketers for the challenges and opportunities ahead. With AI and sustainability now central to the marketing landscape, this year’s event promises to be an essential platform for learning, discussion and collaboration among marketing professionals, students, and educators throughout the country.
StratMark 2024 was co-presented by Eco-Business, with venue partner University of Santo Tomas. Strategic partners include United Nations Global Compact ‘Anak Ikaw ay Henyo’ Movement, PCE-GoNegosyo, and the Philippine Junior Marketing Association. Supporting partners include Shoppertainment LIVE, Uniquecorn Strategies PR, Philippine Business Coalition for Women Empowerment, and ZOE Broadcasting Network as the PR and Communications partners.
Marketing professionals, educators, and students are invited to join this vital discussion on AI and sustainability challengers. For more information or to register, visit https://philippinemarketingassociation-stratmark.helixpay.ph/?fbclid=IwZXh0bgNhZW0CMTAAAR0SC1BvROAqEVIBYnqFJcqMy-A95Ql-NH3xkMi2Z3yK_cCbESJSpR-ZRnI_aem_scBQgZZvziOgg3q1xRbodA