With its vision to be a vital part of everyone’s journey, Phoenix Petroleum conceived the idea of championing Filipino drivers. Thus, Pinoy Tsuper Hero was created.
Through its partnership with ABS-CBN Lingkod Kapamilya Foundation (ALKFI), Phoenix Petroleum envisions to make Pinoy Tsuper Hero a nationwide advocacy to bring out the “Super Hero” in every Filipino driver. The goal of this campaign is to acknowledge deserving Filipino drivers to become champions of the roads, not only in terms of discipline, but also in terms of reducing the air pollution in the country. Pinoy Tsuper Hero exudes positivity because instead of pointing out the drivers’ misdemeanors, it seeks to highlight those who follow the rules. This crusade is a laudable initiative towards convincing the drivers to become obedient.
From being Offenders, drivers can become Defenders against violators.
Phoenix Petroleum President & CEO Dennis Uy shared that this idea was created two years ago while he was watching a news episode in TV Patrol about drivers who could not celebrate Christmas with their family because of duty.
“Pinoy Tsuper Hero is a program that aims to honor both public and private drivers who seem to be underappreciated because they miss a lot of important family occasions just to serve people,” Uy added.
Pinoy Tsuper Hero coincides with Bantay Kalikasan’s push for Clean Air Act in 1999 which aims to prevent the pollution through encouraging cooperation and regulation among citizens and industries. This effort does not only ensure discipline, but also guarantees protection of the environment.
While Phoenix will be responsible for funding this project, ABS-CBN Lingkod Kapamilya will massively promote Pinoy Tsuper Hero through media. But what make this advocacy sustainable and long term is the engagement of Bayan Academy, which will be responsible in providing training for chosen drivers. Through Livelihood Instructional Programs for Achievement & Development (L.I.P.A.D) campaign, Tsuper heroes can uplift their standards of living through acquiring new skills.
“I hope that this partnership will build models which will be really good for the country. I truly believe that the best partnerships are the ones where everyone gains, where people come together with the intention of doing something good for the country,” ABS-CBN Lingkod Kapamilya Foundation Chairman Gina Lopez enthused.
True to its name, Phoenix Petroleum shall guide notable Filipino drivers until such time that they can “soar” on their own.