MANILA, Philippines — With the digital landscape evolving rapidly, PLDT Enterprise has launched a groundbreaking series called ‘ROI’d to Success’, spotlighting how Filipino micro, small, and medium enterprises (MSMEs) are leveraging technology to drive growth and overcome challenges.
The series, hosted by renowned journalist Karen Davila, highlights success stories from diverse industries, showcasing real-world applications of PLDT Enterprise’s innovative digital solutions.
Spotlighting MSME Success Stories
The first episodes of ‘ROI’d to Success’ feature:
- NOMAD Café, a Subic-based specialty coffee shop, which expanded its reach through PLDT’s digital tools.
- L.A. Bakeshop, a Pampanga bakery scaling its operations and online presence with PLDT’s help.
- Sta. Ana Healthcare Plus Corporation, a Pampanga-based medical distributor improving accessibility and efficiency via digital transformation.
Empowering MSMEs Through Digital Tools
PLDT Enterprise aims to inspire other MSMEs to embrace innovation. Mitch Locsin, PLDT Enterprise’s First Vice President, emphasized, “This series isn’t just about tools; it’s about celebrating resilience and showing that success is achievable with the right digital partner.”
Karen Davila’s engaging interviews bring out the human side of these journeys, providing both education and inspiration to viewers.
Encouraging Digital Adoption
PLDT Enterprise encourages business owners to explore its digital solutions to improve operations and growth potential. With MSMEs forming the backbone of the Philippine economy, the initiative underlines PLDT Enterprise’s commitment to driving nationwide progress.
For more information, visit the PLDT Enterprise website or watch the episodes online to gain insights from these inspiring transformations.
FAQs
What is the ‘ROI’d to Success’ series about?
It is a digital series by PLDT Enterprise showcasing how Filipino MSMEs use digital tools to achieve success.
Who hosts the series?
The series is hosted by renowned journalist Karen Davila.
What MSMEs are featured in the series?
The first episodes feature NOMAD Café, L.A. Bakeshop, and Sta. Ana Healthcare Plus Corporation.
What is the goal of the series?
The series aims to inspire MSMEs to adopt digital solutions and highlight how technology can overcome challenges and drive growth.
How can MSMEs benefit from PLDT Enterprise’s digital tools?
The tools help businesses streamline operations, enhance customer engagement, and scale efficiently.