BARCELONA, Spain (Mar. 2025) — realme laid out its bold three-year strategy at Mobile World Congress (MWC) 2025, aiming to double its global user base while expanding in the mid-to-high-end smartphone market. The brand also introduced the realme 14 Pro Series and showcased its latest imaging innovations, including the groundbreaking realme Interchangeable-lens Concept.
“As realme embarks on a new era of growth, we remain committed to user-driven innovation,” said Chase Xu, Vice President and CMO of realme. “Our strategy focuses not just on expansion, but on pushing boundaries in technology to better serve our young users.”
realme’s Three-Year Vision: Doubling the Global User Base
realme is gearing up for rapid growth in 2025, following strong performances in key markets such as Spain, Italy, and Mexico. The company aims to double its worldwide user base in three years while strengthening its foothold in more than 100 markets.
At MWC 2025, realme detailed its product roadmap across three key smartphone series:
- GT Series – A flagship lineup focused on AI-powered performance, gaming, and advanced imaging.
- Number Series – A mid-range series delivering next-generation performance and high-end cameras at competitive prices.
- C Series – An entry-level lineup designed for young users, offering durable performance at an accessible price.
The company’s NEXT AI initiative reinforces its commitment to making AI-driven technology more accessible. realme plans to ship 100 million AI-powered smartphones over the next three years while prioritizing premium chipsets and larger batteries across all product lines.
Gaming and Brand Collaborations
realme is set to ramp up gaming partnerships in 2025, working with Mobile Legends: Bang Bang, Free Fire, Honor of Kings, and Battlegrounds Mobile India to enhance mobile gaming experiences. These collaborations will bring exclusive in-game events, co-branded promotions, and cutting-edge gaming technology to realme smartphones.
The brand also plans high-profile partnerships with entertainment and luxury brands, promising at least one major collaboration annually that resonates with young consumers.
realme 14 Pro Series: Color-Changing Design and Rugged Durability
Making its global debut at MWC 2025, the realme 14 Pro Series introduces the world’s first cold-sensitive color-changing smartphone. Designed in partnership with Valeur Designers, the device shifts from pearl white to deep blue in cooler temperatures, inspired by oceanic hues.
The Suede Grey variant features a luxurious vegan suede leather finish, while the series also debuts the MagicGlow Triple Flash for enhanced night photography. Certified IP69, IP68, and IP66, the realme 14 Pro Series is built for durability, allowing underwater use for up to an hour.
realme Interchangeable-lens Concept: A Game-Changer in Mobile Photography
realme introduced its Interchangeable-lens Concept, a prototype designed to revolutionize smartphone photography. The device features a custom 1-inch Sony sensor and a modular lens mount system, enabling users to attach DSLR-grade lenses. The two available lenses—a 73mm portrait lens and a 234mm telephoto lens—deliver stunning optical quality, including lossless 10x zoom and professional bokeh effects.
Though still in development, this concept highlights realme’s vision for bridging mobile and professional photography by overcoming traditional sensor and zoom limitations.
AI-Powered Imaging Features
realme also unveiled two AI-driven imaging tools:
- AI Voice-based Retoucher – Allows users to edit photos with simple voice commands like “Change the sky to sunset” or “Remove the background.”
- AI Video Eraser – Instantly removes unwanted objects or people from videos with a single tap.
Local Availability
The realme 14 Pro Series will officially launch in the Philippines on March 20, 2025, with pre-orders open until March 19, 2025 at realme stores nationwide. Early buyers will receive a TechLife Bluetooth Speaker 2 (worth P1,799) and a P1,000 discount upon claiming their unit.
For updates, visit realme’s official website and follow its social media pages.
