Samsung and Google talk AI advancements in Galaxy S25 series


Samsung and Google recently hosted an exclusive fireside chat at the Galaxy AI Future Lab in BGC Amphitheater, discussing the game-changing features of the Galaxy S25 series. The event highlighted how AI-powered advancements are redefining smartphone productivity and making the Galaxy S25 a true AI companion for users.

Galaxy AI: Redefining Context-Aware Productivity

Unlike traditional AI assistants, Galaxy AI learns from user patterns and behavior, enabling smarter, proactive responses. With Gemini Live, users can give a single command to perform multi-step tasks seamlessly, such as finding a café and messaging its location.

Jun Guevara, Samsung PH Head of Product Marketing for Mobile Experience, introduced Now Brief, a feature that streamlines daily planning by analyzing sleep patterns, schedules, and reminders to jumpstart the day. “It recognizes your usage patterns and routines,” Guevara said, emphasizing its growing efficiency over time.

Ben Ting-Martin, Google APAC Lead for Android, highlighted the productivity boost provided by the collaboration between Gemini and Galaxy AI: “It’s not just about using a phone; it’s about having a phone that actually works for you.”

Enhanced Features for Smarter Functionality

Key productivity tools include:

  • Live Translate: Translate signboards, menus, and messages in over 100 languages.
  • Circle to Search: Perform contextual searches for numbers, URLs, and even music with a single action.
  • AI Select: Turn videos into GIFs, edit photos, and summarize text directly from your screen.

Prioritizing Security

Both Samsung and Google stressed their commitment to user privacy and security. Ting-Martin noted that communications are protected by end-to-end encryption, while Guevara assured users that sensitive information is processed on-device and not retained.

Pre-Order and Exclusive Offers

Pre-order the Galaxy S25 series until February 13, 2025, to enjoy:

  • FREE double storage upgrade (256GB to 512GB) worth P9,000
  • 30% off on select Galaxy Watch or Buds
  • 50% off a 1-year Samsung Care+ plan
  • Trade-in discounts of up to P12,000

What are your thoughts on these AI-powered advancements? Let us know in the comments below!


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