Samsung establishes their design identity with the Galaxy S series


MANILA, Philippines – Samsung established a design identity for Galaxy devices, derived from the combination of deep reflection, extensive research, time and effort. This is how Samsung has continuously managed to enhance Galaxy’s designs while maintaining essential value.

The Essence of Originality

Samsung has always aspired to develop a simple and flat form that harmonizes technology and design without exposing the boundary between them. With smooth, beautiful lines that resemble the curvature of sand dunes, moderation and solidity coexist in the Galaxy S series’ simplified form.

Bold Geometry

The Galaxy S series’ design philosophy prioritizes capturing the most essential elements in order to establish a unique identity. In the case of the Galaxy S22 series, that means equipping the devices with a flat design and a symmetrical front and back. Details on the sides have been pared down to ensure that the smartphones look sleek and smooth from any angle.

In addition, the Galaxy S22, S22+, and S22 Ultra’s camera layout has been rearranged to establish a design identity that the Galaxy S series will maintain going forward. In particular, the camera of the Galaxy S22 and S22+ has been positioned in such a way that it is equidistant from the devices’ horizontal and vertical edges, creating a more refined impression. It also features analogous colors in its metal camera housing and body, creating a sense of unity. The sleek, flat line drawn by the side frame separates it from the camera housing, creating a clean-cut appearance.

Skillful, Yet Joyful S Pen

The Galaxy S22 Ultra combines superior performance with a sophisticated design by inheriting the Galaxy Note series’ simple yet sturdy design identity, which is optimized for the S Pen. Its built-in S Pen offers a more creative and joyful mobile experience by allowing users to write and draw on the device’s expansive screen. With 70% lower latency, the new S Pen allows users to enjoy a more realistic experience that feels like putting pen to paper.

Trendy Yet Classy

The Galaxy S22 series’ colors are both unique and contemporary — classic and premium, but trendy as well. Each device is available in Phantom Black, Phantom White and Green. The Galaxy S22 and S22+ are also available in Pink Gold, while the Galaxy S22 Ultra is available in Burgundy.

The refined Phantom Black hue showcases the Galaxy S series’ premium value, while the pure Phantom White complements the reflection of the metal body, projecting a message of hope and positivity. Green reflects the current times and encompasses a variety of tastes, while Burgundy accentuates the premium value and the modern and unique feel of the Galaxy S22 Ultra. A double layer nano-coating adds rich tone and texture to the Pink Gold edition, revealing a variety of colors that go beyond the limits of a standard pink.

More Customization

While the devices’ designs have been simplified and refined, the joy of choosing a smartphone cover is greater than ever. The S-View Flip Cover’s compact display features the same UX as the Galaxy Watch, offering consistent and unified usability. The Frame Cover, meanwhile, offers a choice of two backplates — one clear, one mirrored — so users can easily decorate their device to suit their taste.

The Silicone Cover with Strap combines bold graphics with colors that create a strong impression whenever the smartphone is used, while the transparent Protective Standing Cover features multiple options in terms of kickstand designs and colors, offering users a unique look. A wide variety of cover materials, such as silicon and leather, as well as trendy designs and colors, allow enabling anyone to find a cover design that suits their unique personality.

Reduce & Recycle

The Galaxy S22 series’ design identity is also reflected in its packaging. It was produced in an eco-conscious manner, utilizing 100% recycled paper. All components, including accessories and manuals, were made more compact to reduce the packaging’s overall volume. These eco-conscious efforts enabled Samsung to equip the Galaxy S22 series with packaging that’s 56% smaller by volume than that of the Galaxy S20.

For years, the Galaxy S series has been setting the standard for premium smartphone designs. Samsung’s ultimate goal for the series is to continuously provide mobile experiences that reflect users’ feedback and evolve in ways that benefit the entire world. Going forward, the company will continue to create innovative experiences that reflect our changing times, break existing boundaries and transcend the limits of what smartphones can do.

The Galaxy S22 Series is now available in Samsung.com, Samsung Experience Stores and Authorized Stores, Lazada, Shopee, Abenson.com and MemoXpress Online, and telco partners.

  • Galaxy S22 Ultra – PHP 68,990 SRP (128GB) / PHP 72,990 SRP (256GB) / PHP 80,990 SRP (512GB)
  • Galaxy S22+ – PHP 56,990 SRP (128GB) / PHP 60,990 SRP (256GB)
  • Galaxy S22 – PHP 45,990 SRP (128GB) / PHP 49,990 SRP (256GB)

Users can also take home the Galaxy S22 Series for as low as PHP 1,916.25/mo at 0% interest for up to 24 months via Samsung Authorized Stores Nationwide. Citibank card holders can get up to 36 months installment at 0% interest for as low as PHP 1,277.50/mo. On the other hand, PNB card holders can get their first installment month for FREE and pay 0% interest for up to 24 months in select Samsung Experience stores and Abenson Stores.

Trade-in an old smartphone for the Galaxy S22 Series to get tokens worth up to PHP 8,000 in participating Samsung Experience Stores and Authorized Stores. Customers can also trade-in their devices via Globe and Smart to receive discounts worth up to PHP 7,200.

Galaxy S22 series users can get additional 50% off on select accessories via Samsung Members until April 30, 2022 only.

Safe Samsung Shopping

Health and safety protocols are strictly followed in Samsung Experience Stores to keep consumers and employees safe. Adhering to the guidelines set by the Inter-Agency Task Force for the Management of Emerging Infectious Diseases, Samsung has implemented the mandatory use of face masks, and performs frequent sanitation in all stores.

Samsung Experience Stores also has unique QR health declaration codes to promote a safe and contactless contact tracing process. Product demonstrations are done side-by-side instead of face-to-face while keeping the required safe distance of one (1) meter to make sure everyone is socially distanced.

To find the nearest Samsung Experience Store, visit samsung.com/ph/samsung-experience-store/locations.


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