MANILA, Philippines – Samsung Electronics Co., Ltd. has secured the title of Southeast Asia’s top brand for 2024, based on the latest rankings by Campaign Asia-Pacific in collaboration with Milieu Insight. The accolade underscores Samsung’s leadership in innovation, brand awareness, and consumer trust, with its products dominating across five Southeast Asian markets.
The Southeast Asia Top 50 Brands list is derived from consumer surveys across Indonesia, Malaysia, the Philippines, Thailand, Vietnam, and Singapore. The 2024 edition evaluated over 1,200 brands across sectors like electronics, fashion, financial services, and food delivery. Among these, Samsung emerged as the number one electronics brand with an impressive 69.27% score, driven by its leadership in innovation and product quality.
Commitment to Innovation and Excellence
Samsung’s strength is particularly evident in its ranking as the top electronics brand in five markets, achieving the highest brand awareness score at 89% across the region. According to ChonHong Ng, VP and Head of Regional Marketing for Samsung Southeast Asia, “This recognition reflects our dedication to delivering meaningful innovations and enriching lives through technology.”
Survey Methodology
The rankings, unveiled during the Campaign360 event in Singapore, analyzed responses from over 10,000 consumers. Brands were judged on nine attributes, including customer trust, quality, advocacy, and innovation. The findings reaffirm Samsung’s holistic approach to combining technological innovation with customer-focused experiences.
Regional Electronics Brand Rankings
Samsung led the top 10 electronics brands list, followed by Apple and Hatari. Other notable entries included Hitachi, Dyson, and Sony, showcasing stiff competition in the region’s electronics market.
Top 10 electronics brands in Southeast Asia in 2024 by Campaign Asia:
- Samsung
- Apple
- Hatari
- Hitachi
- Panasonic
- Dyson
- Western Digital
- Sony
- Sharp
- LG
For a breakdown by market and more information, please refer to the full report here.
FAQ
What is the Southeast Asia Top 50 Brands list?
It is an annual ranking by Campaign Asia-Pacific and Milieu Insight evaluating consumer mindshare across six Southeast Asian markets.
How was Samsung ranked?
Samsung ranked first with a 69.27% overall score, excelling in brand awareness, trust, quality, and innovation.
Which markets did Samsung dominate?
Samsung was the top-ranked electronics brand in Indonesia, Malaysia, the Philippines, Thailand, and Vietnam.
What factors contributed to the rankings?
Brands were evaluated based on nine attributes, including awareness, customer trust, innovation, and buying experience.
Where can I find more information?
Visit Campaign Asia-Pacific’s website or Samsung Newsroom for detailed reports and insights.
