MANILA, Philippines — Home appliance brand Simplus is celebrating its fifth anniversary with a campaign that puts youth culture at the center.
The “Live Young with Simplus” campaign stars Philippine brand ambassador Donny Pangilinan as the face of a generation that values self-expression and functional living spaces. The message is simple: young adults do not need to choose between style and utility when furnishing their first homes.
The rollout included a presence at Circus Music Festival 8 in Parklinks, Pasig, where Simplus and Automatic Centre hosted “The Simplus Fair.” Festivalgoers interacted with home essentials, took photos, and tested products between musical sets. TikTok creators and influencers were also invited to a hands-on Product Experience, giving them a chance to film how Simplus items fit into fast-paced, modern routines.
Beyond marketing, Simplus is pairing the anniversary with a school supplies donation drive through the National Book Store Foundation, Inc. The initiative targets young learners and teachers at a chosen school in Taguig City, supplying classrooms ahead of the new school year.
The combination of Adamson-level influencer alignment, real-world festival presence, and classroom giving makes the campaign feel less like a sales push and more like a brand that understands its audience.
