SKIPPY Peanut Butter has opened an interactive pop-up playground at the SM Mall of Asia Central Atrium, running from August 15 to 18, 2024. The activation, titled “SKIPPY Brand, Set Go!,” is designed to highlight the importance of bonding moments with family through snack time. The peanut butter brand aims to show that even small, everyday moments can create lasting memories, spread happiness, and bring big smiles to families.
The playground features various activity booths and a sweet treats station, all centered around the idea that snack time is an opportunity to inject fun and create meaningful moments with friends and family.
Activities include engaging stations like ‘SKIPPY Brand Picnic,’ where participants race to complete an image of a SKIPPY Brand snack, and ‘SKIPPY Brand Make It Memories,’ where attendees take photos with props and share them online to earn a stamp. Other stations include ‘SKIPPY Brand Sweet Treats Station,’ where guests can create their own SKIPPY Brand snacks, and the ‘SKIPPY Peanut Butter Bites Blitz,’ an interactive ball pit search for SKIPPY Brand snack bites. Additional activities include ‘SKIPPY Peanut Butter Putts,’ a course where players aim to sink a ball into a hole, and ‘SKIPPY Brand Snack Smash,’ a fast-paced game where participants rack up points by hitting SKIPPY Brand snacks that pop up on a screen.
From August 15 until 18, the playground is free to the public, inviting families to explore the various booths, create snacks, and participate in activities designed to make snack time a joyful and connecting experience. Attendees also have the opportunity to take home exclusive SKIPPY Brand merchandise, including limited-edition items.
For over 90 years, SKIPPY Brand has made family time more fun with delicious snacks and meals. The “SKIPPY Brand, Set, Go!” interactive pop-up playground underscores the brand’s commitment to making snack time more than just a daily routine—it’s a chance to create big fun from small moments. By turning simple snacks into memorable experiences, SKIPPY Brand continues to promote happiness and family bonding.