SM Markets really care!
Smallholder farmers are often beset with economic challenges. Limited market information and market access are two major obstacles they ofen face in the volatile agricultural markets.
Studies show that farmers in grassroot communities often lack access to profitable, value-added markets. In the absence of supporting functions such as infrastructure and service provision – farmers struggle to transform their traditional subsistence farms into a feasible commercially oriented production. Buyers and wholesalers, on the ither hand, also find it difficult to get the quantity and quality of produce that they need for processing on a timely basis.
Because of this challenge, SM Foundation collaborated with various government agencies, and engaged various SM business units such as the SM Development Corp. (SMDC), SM Supermalls and SM Markets to ensure that local farmers under the Kabalikat Sa Kabuhayan (KSK) program have venues where they can sell their produce amid the COVID-19 pandemic.
Team Social Good
The Good Guys Market is a weekend market set up in SMDC properties to connect small-scale farmers directly with consumers—condo residents. This initiative links around 26,000 small-scale farmers directly with consumers.
Together with SM Supermalls, SMFI launched the Green Lane initiative. Led by the wives of the KSK farmers, the social enterprise offers a wide variety of quality yet affordable indoor and landscape plants which cater to every enthusiast’s preference. The additional income from horticulture farming would help improve their household income.
SMFI partnered with SM Markets as well in creating market for onion farmers. Through this partnership, SMFI was able to establish specialized onion pop-up booths creating a stable market for small scale onion farmers.
Small-scale farmers are seeking ways to improve the productivity of their farms and to improve their market performance. Modern farming technologies, paired with market linkage, such as the SM KSK, plays a vital role in improving the livelihood of small-scale farmers and their families.