SM Markets really care!
Smallholder farmers are often beset with economic challenges. Limited market information and market access are two major obstacles they ofen face in the volatile agricultural markets.
Studies show that farmers in grassroot communities often lack access to profitable, value-added markets. In the absence of supporting functions such as infrastructure and service provision – farmers struggle to transform their traditional subsistence farms into a feasible commercially oriented production. Buyers and wholesalers, on the ither hand, also find it difficult to get the quantity and quality of produce that they need for processing on a timely basis.
Because of this challenge, SM Foundation collaborated with various government agencies, and engaged various SM business units such as the SM Development Corp. (SMDC), SM Supermalls and SM Markets to ensure that local farmers under the Kabalikat Sa Kabuhayan (KSK) program have venues where they can sell their produce amid the COVID-19 pandemic.
From training KSK participants in practicing sustainable farming technologies via technology transfer and product development, SMFI, together with various SM business units used the power of collaboration to create farm-market linkage. Improving market access for smallholder farmers and providing supporting functions helps create a powerful driver of rural poverty reduction.
Team Social Good
The Good Guys Market is a weekend market set up in SMDC properties to connect small-scale farmers directly with consumers—condo residents. This initiative links around 26,000 small-scale farmers directly with consumers.
Together with SM Supermalls, SMFI launched the Green Lane initiative. Led by the wives of the KSK farmers, the social enterprise offers a wide variety of quality yet affordable indoor and landscape plants which cater to every enthusiast’s preference. The additional income from horticulture farming would help improve their household income.
In addition, the team also launched the KSK Farmers’ Market Day to provide farmers with market exposure in select SM Malls nationwide.
SMFI partnered with SM Markets as well in creating market for onion farmers. Through this partnership, SMFI was able to establish specialized onion pop-up booths creating a stable market for small scale onion farmers.
Small-scale farmers are seeking ways to improve the productivity of their farms and to improve their market performance. Modern farming technologies, paired with market linkage, such as the SM KSK, plays a vital role in improving the livelihood of small-scale farmers and their families.
SM Foundation’s Kabalikat Sa Kabuhayan (KSK) is SMFI’s Social Good program on sustainable agriculture that intends to uplift the lives of Filipinos in grassroot communities through sustainable agriculture via technology transfer, product development and farm-market linkage. To date, the program has trained more than 28,500 farmers from more than 900 cities/municipalities nationwide.