Inspired by the mission to empower content creators to produce high-quality, interesting, and visually engaging online content, Sony Philippines unveils “Total Vlogging Solutions”— an array of the newest and most innovative vlogging line-up covering cameras and accessories with the RX0 II as its flagship product.
As the world of content creation continues to evolve, the vlogging industry has become more competitive and tastefully experimental. Hence, Sony Philippines aims to be the top-of-mind vlogging partner for professional and aspiring creators through more versatile shooting grips.
Sony introduces grip style shooting
Sony Philippines Managing Director Nobuyoshi Otake shares that with the passion to move together with the fast-evolving digital landscape, Sony Philippines continues to go beyond what is expected of them. Thus, the tech brand supports the new way of vlogging called the “grip-style shooting.”
“We are very grateful for the support from our loyal customers, and lots of them are into digital content creation and entertainment. We always do our best to listen to them – what they need to live their passion. Our latest collection dedicated to “grip-style shooting” aims to help them improve their creative business,” Otake recalls.
“Grip-style shooting” requires a camera that is compatible to a unique hand-held grip. It makes it handier and more flexible to shoot anything in sight since the camera is intact and portable enough, perfect for any given situation.
Last April, Sony introduced one of the brands featured in the newly launched “Total Vlogging Solutions.” The latest mirrorless vlogging camera, Sony A6400, is compatible and is recommended to use on Sony’s unique hand-held grip—perfect for vloggers who are looking for an easy-to-use vlogging set up.
The flagship RX0 II is the tiny tough camera
For vloggers who are after power and portability, the RX0 II is the ultimate choice. This brand-new addition to the premium compact segment captures high quality images and videos. This is powerful enough to shoot internal 4K recording, with upgraded LCD screen that can tilt up to 180-degreesEye AF and image stabilization feature for videos. At the core of the RX0 II sits a 1-inch image sensor, which is more advanced compared to any compact camera we have today.
Apart from the RX0 II and the A6400, Sony completes this powerhouse vlogging solutions with the A6500, RX100M5A, RX100M6, AXP55, X3000R. These products perfectly fit different genres of vlogging whether lifestyle, travel, or beauty.
#VlogWithSony Manila launch
Last May 30, the leading camera brand held the first-ever #VlogWithSony event at the Blue Leaf Pavilion in Taguig. It gathered about 100 of the country’s most sought-after content creators and rising YouTuber stars to welcome the kick-off of the “Total Vlogging Solutions”.
One of the highlights of the event was the talk of Actor-slash-lifestyle YouTuber Vince Vandorpe on how to deliver the best videos that inspire, empower, and appeal to specific audiences with Sony being its vlogging partner.
“In producing creative and unique content, I look for a camera that is powerful and at the same time portable in order for me to move freely as I shoot good content – this is why I love that Sony supports the idea of shooting on a hand-held grip without compromising the footage quality,” Vandorpe shares.
The rise of Sony Philippines’ “Total Vlogging Solutions” only proves that the brand brings its technology to the forefront of vlogging solutions made accessible to all types of content creators in support of their creative pursuits.
Sony Philippines Marketing Manager Hideyuki Wada is hopeful that as they continue to come up with products that are powerful and flexible, they get to capture what the market truly deserves.
“What we offer today is a Sony camera for every type of vlogger. For those who have already made a name in the industry, we give you a wide variety of cameras and accessories to choose from in ways that will elevate your content creation. For the next rising stars, you’re very much welcome to choose from our innovative products that help grow your creativity exponentially. This is what we have in store for our dynamic content creators – the Sony “Total Vlogging solutions”, Wada said.