For over four decades, Myra has been the trusted glow Filipinas return to—a brand that has empowered women to embrace their beauty unapologetically.
Rooted in beauty vitamins and care that work from the inside out, Myra has stood the test of time. Through countless beauty trends and emerging products, Myra remains because real glow never goes out of style.
This year, Myra takes its legacy even further as it opened the doors to the Myra House of Glow, an immersive experience that marks a new era for the brand.
Left to right: Paige Vicente, Brand Lead for Myra E; Leane Panganiban and Cris Aseron, Segment Heads; Nadine Que, Product Associate for Myra Face; Bianca Ferro; Gazini Ganados; Chrissie Obillo, Category Head; Nina Isabel Bautrista, Brand Lead for Myra E; Erika Mutuc, Brand Lead for Myra Body Lotion; and Janine Orosa, Brand Manager for Myra Ultimate, celebrated the new Myra chapter with a toast.
The House of Glow marked the official unveiling of Myra’s expanded Glow range, crafted to meet the evolving needs of the modern Filipina who wants real results, visible radiance, and the standout confidence that comes from healthy, beautiful skin that glows from within.
At the heart of this launch is Myra’s signature Beauty Vitamins, now infused across a complete range of six new, affordable, effective glow solutions—from serums and essences to lotions, soaps, and supplements:
- Myra Gentle Exfoliating Essence — exfoliates and brightens the skin, revealing glowing skin with no redness, irritation, or stinging.
The Myra Gentle Exfoliating Essence zone, crafted with mirrors and lights to show guests’ picture-ready skin.
- Myra GlowBurst Brightening Serum — helps revitalize dull and dry skin for a glass-skin-looking glow.
The Myra Brightening Serum zone highlighted the guests, showing off their bright appearances.
- Myra GlowClear Brightening Serum — helps lighten dark spots and uneven tone for a spotless glow.
Miss Universe Philippines 2019, Gazini Ganados poses at the Myra Bright GlowPlus Lotion zone
- Myra Bright GlowPlus Lotion — advanced formula for radiant, even-toned skin all over. Contains 200x Niacinamide* plus SPF 15 for up to 3x brighter skin in as early as two weeks while protecting from sun damage.
- Myra Hydro GlowPlus Lotion — advanced formula for intense hydration and skin barrier protection. Powered by five essential Beauty Vitamins, MoistRepair Formula, and Moisture Lock Technology, it helps keep skin smooth, glowing, healthy, and moisturized for up to 48 hours.
- Myra Whitening Vitamin Glow Up Bars — contains Vitawhite Collagen Complex, Beauty Vitamins E & C, and Niacinamide to help brighten skin in as early as five days.
- Myra Moisturizing Vitamin Glow Up Bars — powered by Moisture Boosters and Vitamin E to keep skin moisturized for up to 48 hours.
- Myra Glow Radiance White Supplement — Myra’s first ingestive with L-Glutathione, Vitamin E, Vitamin C, and Grapeseed Extract for noticeably healthy, bright glowing skin from within.
Left: The Myra Moisturizing Vitamin Glow Up Bars zone features clear bubble balloons highlighting the bars’ cleansing power.
Right: The Myra Glow Radiance White Supplement shone alongside guests in a mirror-filled room with sparkles.
Together, the new range embodies what Myra has always believed in: that true glow is both seen and felt; a reflection of health, empowerment, and confidence.
Inside the House of Glow Experience
The House of Glow featured a series of highly interactive, fully Instagrammable zones that brought the new Glow Range to life. Each one crafted to make every guest feel truly GGSS. From vibrant product corners to immersive glow-themed spaces, the journey was filled with standout moments, including the Glambot, the Glow Runway, and the Mirror Room. Together, these multisensory touchpoints seamlessly reinforced Myra’s message of glowing inside and out.
At every stop, guests collected stickers on their Glow Card and received personalized skincare tips from Myra ambassadors. After completing all the zones, they returned to the registration area to claim their Glow Bag brimming with the newest Myra products serving as a radiant finale to their glow journey.
Hosted by online personality and comedian Baus Rufo, the evening unfolded like a celebration of confidence and community. The experience was made even more insightful with the Glow Talk by beauty content creator Bianca Ferro and Miss Universe Philippines 2019, Gazini Ganados, who shared tips on caring for skin in ways that go beyond surface beauty.
Top: Baus Rufo hosted the event program with charm and confidence.
Bottom: Bianca Ferro and Gazini Ganados led the Glow Talk by sharing beauty tips and words of wisdom for guests.
Guests also joined a lighthearted Glow Quiz Game, with prizes that kept the energy bright and interactive, before the brand team led a celebratory toast to mark a new chapter for Myra.
As the program wrapped up and DJ Xtina set the energy of the night, the House of Glow transformed into a vibrant space of connection, celebration, and confidence—bringing together guests who shared a collective moment of embracing their empowered, glowing selves.
Through #MyraHouseOfGlow, Myra reaffirmed its place in the lives of many Filipinas, both as a household name and as a trusted partner in every woman’s journey to glowing inside and out, giving them the confidence to celebrate who they are: beautiful, empowered, and completely themselves.
Step into the #MyraHouseOfGlow and choose #Myra—embrace your beauty, take pride in yourself, and become the woman you’re meant to be. To learn more about Myra, visit www.myra.com.ph, or follow:
Facebook: @myra
Instagram: @myraphilippines
Tiktok: @myraphilippines
