Sterling Bank of Asia Supports LGU Yuletide Project


Sterling Bank of Asia (SBA) CSR program, “Kind Heart Gives Campaign” has chosen San Juan City’s Bureau of Jail Management and Penology (BJMP) as one their beneficiary for this year.

Persons Deprived of Liberty (PDL) of San Juan City’s BJMP showcased their craftsmanship in their parolmaking project, which also serves as an opportunity for them to support themselves and their families financially. The “parol,” which is one of the most iconic symbols of Filipino Christmas, is a staple decoration in most houses.

“The parol is a great expression of the Filipinos’ faith and hope, We’d like to take this opportunity to extend our support to the PDL’s of San Juan City as we move towards a brighter Christmas celebration in these challenging times”— Cecilio San Pedro, SBA’s President and CEO.

During the announcement of the activity, Sterling Bank of Asia employees also ordered their own parols to bring home and hang in their homes. “It is inspiring to see how our fellow employees happily bought their own parols as a way of helping these persons deprived of liberty, from a company-led initiative, our fellow employees voluntarily involved themselves in the project,”  said Dulce Edillor, SBA’s Human Resources Group Head.

To know more about Sterling Bank of Asia, visit www.sterlingbankasia.com.