QUEZON CITY, Philippines (Jul 2025) – TCL has maintained its position as the Philippines’ top panel TV brand for the second consecutive year, according to recent Annual Cumulative Market Share Data for Panel TVs from TRS Research. This achievement solidifies TCL’s strong presence in the Philippine market and globally.
The company, celebrating 25 years in the business, has secured the leading spot in both market share value and volume for its core television products. TCL also leads the premium TV segment, specifically in QLED televisions, as reported by TRS Research.
Further reinforcing its global standing, market research firm Omdia recognized TCL with three Global Top 1 rankings. These include leading global shipments of 85-inch and larger TVs in 2024 with a 22.1% market share. TCL also secured the top position in Mini LED TV shipments with a 28.8% share and has maintained its global leadership in Google TV shipments from 2021 to 2024.
TCL Philippines CEO Peter Chen highlighted the company’s dedication to innovation. “TCL has truly become a trailblazer, driven by an unwavering commitment to innovation, pushing beyond limits to develop cutting-edge, sustainable technologies,” Chen said in a press release obtained by our editors. He added that this pursuit of progress elevates TCL’s brand value, expressing gratitude to those who contributed to this milestone.
TCL’s commitment extends to empowering consumers with stylish, functional, and smart products, aiming to shape the homes of tomorrow for Filipino families. The company has played a key role in bringing technological advancements into Filipino homes, making intuitive, efficient, and powerful technologies accessible.
In a significant move, TCL has also partnered globally with the International Olympic Committee through 2032. This collaboration emphasizes TCL’s dedication to innovation and excellence, aligning with shared values of performance, passion, and a vision for greatness. The partnership aims to enhance the Olympic and Paralympic Games by providing cutting-edge technology to the Olympic Village and improving the global fan experience.
TCL products will elevate experiences for fans and athletes, ranging from digital displays at the Olympic Games to household appliances in the Olympic Village. The partnership will also bring the Olympic Games to billions of fans worldwide through innovative marketing campaigns. TCL will support the IOC’s Olympic AI Agenda, including fan and athlete experiences, and the “Athletes Moments” initiative, allowing athletes to connect with loved ones globally immediately after their competitions.
“Through this partnership, TCL’s innovations will ignite inspiration in billions, delivering exceptional experiences and contributing to a sustainable future all over the globe,” Chen shared. He reiterated TCL’s commitment to corporate social responsibility and fostering a better world.
Looking ahead, TCL plans to expand its ultra-large TV portfolio with advanced Mini LED technologies for immersive viewing experiences. The company’s strong partnership with Google has been crucial to its success, integrating Google TV’s smart capabilities with its displays to promote smarter, healthier lifestyles for consumers worldwide.
For more information on TCL’s upcoming product launches, visit the official website.
