PHILIPPINES – Wondering which brands have become staples in Filipino homes? The latest Kantar report sheds light on Universal Robina Corporation’s (URC) top-performing brands, highlighting Filipino favorites in food and beverage. Here’s a breakdown of the most popular URC brands in Filipino households.
1. Great Taste Coffee
- Rank: 8th in total FMCG, 4th in beverages
- Reach Points: 440 million
Great Taste has become a household staple, ranking high in both FMCG and beverages sectors. Its smooth flavor and familiarity keep it as a go-to choice for coffee lovers across the Philippines.
2. C2 Ready-to-Drink Tea
- Rank: 14th among beverages
- Reach Points Growth: +25%, reaching 32 million
C2 saw impressive growth in 2023, adding 281,000 new households to its base. Its popularity surged with improved availability in groceries, sari-sari stores, and market stalls.
3. Piattos Chips
- Rank: 7th in the snacks category
Piattos remains a favorite snack, especially for those craving its unique flavors and crunch. The brand’s continued ranking reflects its consistent popularity.
4. Nissin Instant Noodles
- Rank: 16th in food category
Nissin has climbed higher in the food category, catering to noodle lovers who value convenience without compromising on taste.
5. Payless Instant Noodles
- Rank: 19th in food sector, 50th among FMCG brands
- Reach Points: 74 million
Payless joined the top 20 in the food sector for the first time, thanks in part to the popular Payless Xtra Big variant and the new, budget-friendly Payless Sakto packs.
6. Cream All Dairy
- Rank: 19th in dairy sector
- Cream All made it into the top 20 in dairy, highlighting its popularity among families looking for versatile dairy options.
With rising FMCG spending in the Philippines, brands like URC continue to capture consumer interest by delivering accessible, quality products. Kantar’s Worldpanel division notes that as Filipinos invest more in everyday goods, URC’s wide-reaching brands are meeting household demands.
FAQs
What is “consumer reach points” (CRP)?
CRP is a measure in Kantar’s study showing how often brands are bought and by how many consumers.
Why are URC brands popular in Filipino households?
They are affordable, offer great quality, and are widely available across local stores, making them accessible to families across the country.
How did Payless rise to the top 20?
Its popular Xtra Big variant and new Sakto packs appeal to budget-conscious consumers, expanding its reach.
What’s the significance of URC’s ranking in Kantar’s report?
It indicates the growing loyalty of Filipino households toward specific URC brands, showing how the company’s offerings resonate across generations.
