WalterMart eyes UNLI-Fresh expansion with Mayani, rolls out Palengke Day  




Supermarket chain leader WalterMart is strengthening its shopper relevance and casting a bigger community reach through its various shopping formats this 2023, particularly its flagship innovation UNLI-Fresh 399 with fast-growing agri-fisheries firm MAYANI.


With a retail network of 45 stores spanning the entire Luzon, WalterMart has already institutionalized this anticipated weekend shopping bonanza – which now moves metric tons of harvest per day – by unveiling its provincial and Metro Manila caravans for the first quarter of this year: Cavite, Batangas, and Bulacan for February, then Pampanga, Nueva Ecija, Muntinlupa, and Calabarzon region this March.

Shoppers flock the UNLI-Fresh grocery pavilion of WalterMart and MAYANI as they fill their shopping bags with freshly-harvest produce for only P399

Building on this shopping energy is also the roll-out of the first ever “Palengke Day” in WalterMart Muntinlupa this February 17 to 19 which seeks to put a modern take on the concept of “bagsakan” and enable even the nearby “palengke” vendors to avail of freshly-sourced everyday local products such as onions and eggs, two of the most in-demand staples now given the recent supply challenges.



“We will provide value to our customers and to our community through: FRESH – commodities of utmost quality, reasonably priced, sourced from our local farmers and cooperatives with our alagang WM personalized service; SAVINGS – everyday savings with competitively-priced merchandise and options for private labels and house brands; and CONVENIENCE – provide complete assortment in a clean, safe, and comfortable one-stop shop with fast transactions both offline and online,” says Rose Caalam, General Manager of WalterMart Supermarket.


“Sharing the same vision with MAYANI, we always aim to bring good value products to our customers and provide a better life to our partner farmers.”


Tracing its beginnings as a small community supermarket in 1992, WalterMart now boasts of over 20,000 competitively-priced items and key consumer-oriented milestones including the mounting of Palengke Fresh with MAYANI during the height of the lockdown, its 5S Safe Shopping Program, and its CallMeWally same-delivery grocery delivery service – all under the aegis of its service campaign of “More to Love at WalterMart.”


“We will continue to innovate our joint offerings with WalterMart while being steadfast in our mission-first approach of strengthening those institutional market linkages for our smallholder growers and producers,” said Robert Esquillo, Partnerships Manager of MAYANI.


“Agriculture is a foundational and priority sector for the country, and we are optimistic that with the ecosystem of partners we developed over the years, MAYANI can drive more value for shoppers while creating positive social good across our agri-value chain.”