BANGKOK, Thailand – In a remarkable event held in Thailand’s capital, Xiaomi has officially announced its collaboration with the celebrated ‘BamBam Kunpimook’, fondly known as BamBam from the popular K-pop group GOT7, as the first ambassador for Xiaomi Southeast Asia. This announcement coincided with the launch of the much-awaited ‘Redmi Note 13 Series’ at the event.
Xiaomi, a global leader in technology, has always been at the forefront of bringing innovative and high-quality AIoT devices and smartphones. The decision to partner with BamBam reflects a strategic move to connect with the new generation’s dynamic lifestyle and self-assurance. This collaboration beautifully ties in with the Redmi Note 13 Series’ slogan, ‘Every Shot Iconic’, aiming to enhance communication and mirror the Redmi brand image.
The Redmi Note 13 Series, under the banner of ‘Every Shot Iconic’, introduces five new models: Redmi Note Series 13 Pro+ 5G, Redmi Note Series 13 Pro 5G, Redmi Note Series 13 Pro, Redmi Note Series 13 5G, and Redmi Note 13. These models boast impressive features such as a 200MP main camera with OIS and a 1.5K 120Hz AMOLED curved display, reinforced with durable Corning® Gorilla® Glass Victus®.
BamBam, renowned for his unique talent and wisdom, perfectly embodies the ethos of the new generation’s smart use of technology. His role as Xiaomi’s first ambassador in Southeast Asia is not just a testament to his popularity but also to the potential of leveraging popular culture to inspire technological innovation and
adoption. This partnership is expected to resonate deeply with tech-savvy consumers across the region, particularly those looking for devices that blend performance with style.
The Redmi Note 13 Series elevates the concept of smartphone photography, making every shot iconic. The series promises cutting-edge camera technology, superior display quality, and robust processing power, bridging the gap between mid-range and flagship smartphones. The series offers an array of choices to cater to various consumer needs, from the high-end Redmi Note 13 Pro+ 5G to the more affordable Redmi Note 13, each designed to deliver an exceptional user experience.
In addition to the smartphone series, Xiaomi also unveiled new additions to its wearable segment – the Redmi Watch 4, Redmi Buds 5 Pro, and Redmi Buds 5. These new products reinforce Xiaomi’s commitment to providing comprehensive tech solutions for modern lifestyles.
The Redmi Note 13 Series stands as a testament to Xiaomi’s vision of “Make friends with users and be the coolest company in the users’ hearts”. With this launch, Xiaomi not only strengthens its position in the global smartphone market but also redefines what users can expect from technology, blending innovation, quality, and accessibility.
The collaboration with BamBam is set to create a new wave of excitement in the tech world, particularly in Southeast Asia. It represents a perfect synergy of talent, wisdom, and technological excellence, mirroring the core values of the Redmi Note 13 Series. As the series makes its way into the market, it is poised to attract a diverse range of consumers, inspired by the iconic shots it promises to deliver.
Price, availability (Philippines)
The Redmi Note 13 Series will include a free Xiaomi Smart Band 8 for offline and online purchases from January 16 to 25, 2024. The devices are also available for purchase with Home Credit on 0% interest via installment.
- Redmi Note 13 Pro+ 5G (Available in Midnight Black, Moonlight White, and Aurora Purple)
- 12GB+512GB: P23,999
- Redmi Note 13 Pro 5G (Available in Midnight Black, Ocean Teal, and Aurora Purple)
- 8GB+254GB: P16,999
- 12GB+512GB: P18,999
- Redmi Note 13 Pro (Available in Midnight Black, Lavender Purple, and Forest Green)
- 8GB+256GB: P13,999
- 12GB+512GB: P15,999
- Redmi Note 13 (Available in Midnight Black, Mint Green, and Ice Blue. Comes with an extended 1+1 year warranty.)
- 8GB+256GB: P9,999
The Redmi Note 13 Pro+ 5G and Redmi Note 13 will have a Shopee Exclusive Early Bird Promo price and online exclusive storage variants from January 16 to 25, 2024.
- Redmi Note 13 Pro+ 5G, 8GB+256GB: P18,999 (from P20,999)
- Redmi Note 13, 6GB+128GB: P7,499 (from P7,999)
Redmi Watch 4 comes in Silver Gray and Obsidian Black with matching straps, available at P4,599 (from P4,899).
The new Redmi Buds 5 will be available at an Early Bird Price from January 16 to 25, 2024.
- Redmi Buds 5 Pro: P3,099 (from P3,399). Available in Midnight Black, Moonlight White, and Aurora Purple.
- Redmi Buds 5: P1,599 (from P1,899). Available in Black, White and Sky Blue.
For more detailed information on the Redmi Note 13 Series and other Xiaomi products, please visit the official Xiaomi website.