Are you thinking about setting up an ecommerce business? It’s difficult to know where to start when it comes to taking steps which will ensure you’re successful. Luckily, there are a number of different tools out there which will give you an advantage in the set-up process. Let’s explore five of the best.
1. AdWords
Google AdWords is a terrific service which makes targeting your audience much simpler. When trying to rank as highly in search engine results as possible, targeting certain keywords is crucial for success. This strategy plays a huge part in most digital marketing campaigns. Understanding what to write in your listings, and what to include as your title is crucial to success.
2. Shoppify
If you’re looking for a perfect platform to build your website on, Shoppify is a solid tool to turn to. This service effectively acts as the spine of your website, providing you with a template on which to build and customize a fully-functioning website.
3. SearchSpring
Arguably one of the most important tools for shoppers, SearchSpring allows users to see what products are most likely going to appeal to them. This works by collecting data from their previous search results and filtering for products on your site. If the buyer journey is made easier than you’re likely to achieve more success.
4. Crazy Egg
Crazy egg shows a heat-map of where your visitors are clicking on your website. As Applied Innovations point out, they can have a huge impact on where you’re putting your most valuable content. Placing this where people are regularly reading itwill theoretically result in better conversion rates and exposure.
5. DPM
Slow page load time is one of the most surprising factors when it comes to turning customers off your site. Implementing the use of a digital performance management tool will highlight where speed is lacking, and how you can improve this. Most of these tools offer conversion rate improvements as standard, or your money back.
Have these services for ecommerce websites made things clearer? If you’re looking to create a strong new website, make sure to take advantage of at least a few of them.
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