PHILIPPINES – Globe, with the support of its customers, organized a family day for 917 underprivileged families as part of its G-Gantic Goals initiative, highlighting National Family Week and encouraging community support.
Through Globe’s new GlobeOne app feature, 100,000 customers each donated a Globe Rewards point to provide grocery packages and a memorable movie day for families across the Philippines. Real-time donation updates encouraged broader participation, and the initiative achieved its goal ahead of schedule.
FAQs
1. What is the Globe G-Gantic Goals initiative?
– It’s a customer engagement drive where 100,000 Globe users donated a Rewards point each, helping organize a family day for 917 families.
2. Who benefited from the event?
– 917 underprivileged families, supported by Globe’s Hapag Movement, received food and a movie day.
3. What is the Hapag Movement?
– It’s Globe’s campaign to alleviate hunger, backed by partners like Tzu Chi Foundation and Ayala Foundation.
4. How can customers continue supporting this cause?
– Customers can donate to Globe’s partner organizations via the GlobeOne app for future campaigns.
5. What role did partners play?
– Ayala Malls, Puregold Price Club, and other partners contributed resources, enhancing the experience for participating families.