MANILA, Philippines (Jul 2025) — Japanese hair care brand Tsubaki marked its official entry into the Philippine market with a hands-on lifestyle event that introduced Filipinos to its newly launched Renewal Line.
The gathering welcomed local beauty enthusiasts, lifestyle influencers, and industry insiders to explore Tsubaki’s three key offerings: the Moist & Repair Line, Volume & Repair Line, and Premium EX Repair Care Line. All three are crafted with salon-quality Japanese technology and a hero ingredient—Camellia Oil—sourced from the Japanese Camellia flower.
Camellia Oil is known for its nourishing and antioxidant properties, particularly effective on Asian hair. Infused in every product, it’s the cornerstone of Tsubaki’s formulas designed to hydrate, repair, and revitalize strands.
To bring this ingredient to life, certified aromatherapist Jirbie Leanne Go led a perfume-making activity where guests blended their own fragrances inspired by the fresh scent of the Camellia flower—echoing the signature fragrance present in Tsubaki’s products.
Tsubaki ambassador and professional hairstylist Gary Lumapas shared tips on mixing and matching the three variants depending on hair needs. He emphasized that the unified scent of the lines allows for easy layering.
“For chemically treated or bleached hair, go with the Premium EX Repair Care Line,” said Lumapas. “If you’re after lift and bounce, the Volume & Repair Line is the way to go. And don’t skip the Hair Mask—use it at least once a week for deep repair.”
Each variant is tailored for specific hair concerns:
- Moist & Repair Line: Hydrates and restores shine.
- Volume & Repair Line: Adds fullness to limp or flat hair.
- Premium EX Repair Care Line: Repairs damage from coloring or chemical treatments.
Host Valerie Tan also shared her own experience with the Tsubaki Premium EX Hair Mask, calling it a convenient fix for damaged hair. “I’m so amazed by the Zero Second Hair Masks. You get treatment results instantly—no waiting required.”
Filipinas can now access Tsubaki’s Renewal Line at Mitsukoshi Mall, major department stores, beauty retailers, and online platforms nationwide. Blending Japanese innovation with time-tested ingredients, Tsubaki aims to make salon-quality hair care part of every woman’s daily routine.
For updates and more information, follow Tsubaki Philippines on Facebook, Instagram, and TikTok.
