CUPERTINO, California (Jun 2026) — Most ads for earbuds try to sell you on the music. Apple’s latest spot does the opposite.
The company dropped “Dança,” a 30-second film for the AirPods Pro 3, featuring Brazilian football icon Vini Jr. In it, Vini dances through a series of loud, chaotic environments — a crowd, a construction site, the street — to a song the viewer never hears. The only audio is the noise around him, which never seems to touch him at all.
The concept is the pitch: AirPods Pro 3 deliver what Apple calls the world’s best in-ear Active Noise Cancellation, blocking up to four times more ambient sound than the original AirPods Pro.
Vini Jr. is well known for celebrating goals with choreographed dances, so the casting makes sense beyond just name recognition. He’s genuinely dancing in the ad, and the absence of music is what makes it stick.
WATCH: AirPods Pro 3 starring Vini Jr. with the world’s best in-ear Active Noise Cancellation
“It’s so fun to see a dance film for AirPods that doesn’t have music,” Vini Jr. said in a statement. “Everyone experiences music differently, and I love that the film leaves space for people to imagine their own soundtrack.”
The campaign launched June 11, 2026, and is now airing globally on TV and across digital and social platforms in 30, 15, and 6-second cuts. All versions run without music.
The film was directed by Aube Perrie, with choreography by Ryan Heffington and audio post-production by Skywalker Sound.
Philippine pricing and availability for AirPods Pro 3 were not specified in the release. Check apple.com/ph for local details.
