MANILA, Philippines (Jul 2026) — Content creators looking to monetize their social media presence just got a massive boost as a seamless way to earn from product recommendations officially rolls out locally.
Shopee Philippines has teamed up with Meta to introduce an integrated affiliate partnership feature, allowing eligible creators to tag Shopee products directly inside Instagram Reels and Feed posts. The feature aims to streamline the shopping experience for users while offering online personalities and micro-influencers a more straightforward path to generating affiliate revenue without relying on traditional “link in bio” workarounds.
Through this native integration, viewers who come across a product video can click the tag to view pricing and availability details instantly, then complete their purchase on the e-commerce platform.
Empowering the Pinoy creator economy
The collaboration bridges the gap between entertainment and social commerce, targeting the growing market of digitally savvy Pinoys who rely on video content for lifestyle and shopping ideas.
By removing the extra steps usually required to find a product link, the partnership seeks to increase conversion rates for creators while giving brands on the platform greater visibility through organic creator content.
The program is currently rolling out to selected creators enrolled in the affiliate network, with plans to expand availability to more content production partners across the country over the coming months. Interested influencers can track their performance metrics, link clicks, and accumulated commissions directly through their existing creator dashboards.
