MANILA, Philippines (Sep 2026): Pinoy online shoppers filling up their carts for the 9.9 Mega Campaign will see more than just discounts on their feeds. Behind many of those viral interactive streams, agency Star Digital Solutions is rolling out over 1,000 hours of livestream shopping across more than 100 individual sessions.
That effort almost doubles what the company handled during the 6.6 sale earlier this year, showing how fast live shopping is becoming a primary destination for Pinoy consumers looking to discover new products.
Bridging entertainment and online shopping
Rather than relying strictly on standard digital ads, major brands are turning live broadcasts into interactive storefronts. Star Digital Solutions works with household names like L’Oréal Group, P&G, Unilever, Nestlé, Christy Ng, Rejuran, ROUND LAB, Strokes Beauty Lab, BLK Cosmetics, and Happy Skin.
To keep audiences engaged, these live sessions feature popular Pinoy creators and personalities, including Nadine Lustre, Luis Manzano, BINI, Bea Borres, Rei Germar, Denise Laurel, Criza Taa, and Lauren Young.
Why live commerce is growing fast
E-commerce in the Philippines has shifted from a secondary sales channel into a main growth engine. Shoppers now discover products through short-form videos, creator reviews, and real-time broadcasts before hitting the checkout button.
Scott Adrian So, chief operating officer of Star Digital Solutions, noted that a successful livestream requires synchronized teamwork across production, creative, and performance teams. When these elements align, a broadcast transforms into a full commerce experience that turns viewer attention into real-time sales.
In less than two years, the agency has expanded its services to cover store management, creator partnerships, affiliate marketing, media buying, creative production, and fulfillment.
Kevin Richard Lim, chief executive officer of Star Digital Solutions, highlighted that brands need strategies connecting discovery directly to conversion as consumer habits evolve.
As the 9.9 shopping rush begins, the shift toward live commerce shows how online retail continues to merge entertainment with shopping in the Philippines.
