Chances are you have eaten at a Jollibee, but the company behind the smiling bee has quietly become one of the widest restaurant portfolios in the world. It is not just Chickenjoy and Peach Mango Pie, it is coffee shops, Chinese fast food, pizza, cakes, burgers, dumplings, and barbecue. Here is every brand the Jollibee Group owns or runs, and where each one fits in the family.
| Brand | Category | Best known for | Notes |
|---|---|---|---|
| Jollibee | Global icon | Chickenjoy, burgers, spaghetti, Peach Mango Pie | Flagship; largest fast food chain in the Philippines, now across Asia, North America and Europe |
| The Coffee Bean & Tea Leaf | Global icon | Coffee and tea | Group's biggest acquisition (2019); cafe chain worldwide |
| Smashburger | Global icon | Smash-and-griddle burgers | Born in Denver, USA |
| Compose Coffee | Global icon | Coffee, yogurt, baked goods | Acquired 2023; growing footprint in South Korea and beyond |
| Chowking | Multi-country | Filipino-style Chinese food, Halo-Halo | Classic local Chinese fast food chain |
| Greenwich | Multi-country | Pizza and pasta | Market leader in the pizza-pasta segment in the Philippines |
| Red Ribbon | Multi-country | Cakes and pastries | Bakes the cakes that end Filipino celebrations |
| Yonghe King | Multi-country | Soy milk, noodles, rice meals | Made-in-China chain acquired 2004 |
| Tim Ho Wan | Multi-country | Michelin-starred dim sum, pork buns | JFC holds a 92% stake via JWPL |
| Highlands Coffee | Multi-country | Vietnamese coffee, banh mi | Leading coffee chain in Vietnam (60% via SuperFoods Group) |
| Hong Zhuang Yuan | Multi-country | Porridge and comfort food | Value-for-money fare across Southeast Asia |
| Mang Inasal | Local icon | Filipino barbecue and grilled chicken | National grill favorite |
| Burger King (PH) | Franchised | Burgers | Operated in the Philippines by JFC via license |
| Panda Express (PH) | Franchised | American-Chinese food | Operated in the Philippines by JFC via license |
The global icons
These are the brands travelling the farthest. Jollibee, the flagship and largest fast food chain in the Philippines, now stretches across Asia, North America and Europe. The Coffee Bean and Tea Leaf joined in 2019 in the group’s biggest acquisition, bringing cafe and coffee shop style worldwide. Smashburger adds an American smash-and-griddle burger chain born in Denver, and Compose Coffee, bought in 2023, gives the group a growing footprint in South Korea and beyond.
The multi-country favorites
This cluster is where the group fills the menu. Chowking serves Filipino-style Chinese fast food with its famous Halo-Halo, Greenwich is the market leader in pizza and pasta, and Red Ribbon bakes the cakes that end Filipino celebrations. Abroad, Yonghe King is the made-in-China soy milk and noodles chain Jollibee acquired in 2004, Tim Ho Wan is a Michelin-starred dim sum restaurant in which Jollibee holds a 92 percent stake, Highlands Coffee is the leading coffee chain in Vietnam, and Hong Zhuang Yuan brings porridge and comfort food to the group across Southeast Asia.
The beloved local icons
In its home market, Mang Inasal is the brand closest to the Filipino grill, serving barbecue that has made it a national favorite. It anchors the local portfolio alongside the franchise partners the group operates in the Philippines, where Jollibee also runs Burger King and Panda Express locations through licensing and joint ventures.
More than a chicken joint
Looking at the whole portfolio, the strategy is clear: the Jollibee Group does not want to win one battle, it wants to be the restaurant group that covers every craving, from coffee and cakes to dim sum and burgers. It is a long way from the two ice cream parlors the Caktiong family opened in 1975, and it keeps diversifying, which is exactly why attention on the group keeps growing alongside its brand values.
