PHILIPPINES – ABS-CBN, the leading content provider in the country, bagged the Breakthrough Partner of the Year award at the TikTok Awards Philippines 2023 held at the Newport Performing Arts Theater in Pasay City.
Because of its continuous efforts to captivate digital users with its relatable and entertaining content, ABS-CBN also emerged as the most viewed TikTok entertainment account in Southeast Asia, generating a total of 2,850,148,520 video views, for the first half of 2023.
“The platform really gave us an opportunity to reach new viewers, new audience, and not just here in the Philippines but across the globe. That’s one of our goals in ABS-CBN, to inspire, motivate, and really entertain our Kapamilyas wherever they are,” said Krishka Ramos, ABS-CBN head of Social Media Content Publishing.
“Fractured” star Francine Diaz also won the Celebrity Creator of the Year award, while “FPJ’s Batang Quiapo” actress Ivana Alawi was hailed as the TikTok Shop Creator of the Year.