ASUS ROG Concept Store

ASUS Republic of Gamers Fortifies the South District With Experiential Design For Those Who Dare

Bringing in a 360-degree gaming atmosphere straight from the largest premium store in the Asia Pacific Region to the Citizens of the South

MANILA, Philippines, October 3, 2018 —ASUSRepublic of Gamers (ROG) opened its most daring store yet in the Philippines at the SM Cyberzone, SM Mall of Asia in Pasay City. With its opening, ROG strengthens its forts in south Metro Manila and ensures that end users who visit the store get nothing but the best gaming experiences.

“With the launch of the South District of the Republic in SM Mall of Asia, we aim to further solidify our stance as the number one gaming brand in the country as we open the first ROG concept store in the country that adapts an open-floor layout. This is the first store outside Taiwan that will embrace an experiential floor plan, similar to our ROG premium store in Syntrend Electronics Mall in Taipei, and gives current and prospective ROG end-users with a better experience in trying out the latest ROG devices to help with their decision to Join the Republic,” said ASUS Philippines Systems Group Country Manager George Su. 

(From left to right) ASUS Philippines Systems Group Country Manager Mr. George Su, Villman Computers Philippines Inc. Chief Executive Officer and President Mr. Manuel Villaroman Jr. and Chief Financial Officer and General Manager, Ms. Girlie Villaroman led the official ribbon cutting during the opening of the ROG MoA Concept Store in SM Mall of Asia

End-users can engage with powerful ROG machines in these built fixtures, giving them more immersive experiences with the products.

This milestone opening of the first-ever ROG store boasting an open-floor layout was attended by VIPs from ASUS Philippines, executives from partner dealer and distributors, premier DoTA 2 Shoutcaster Nico “KuyaNic” Nazario, and top local female streamer and ROG Ambassador Ann B. Mateo. End-users got a chance to play together with their e-sports and gaming idols in a head-on battle between Team Hero and Team SCAR spearheaded respectively by the gaming personalities.

Premier DoTA 2 Shoutcaster Nico “KuyaNic” Nazario and ROG Ambassador Ann B. Mateo battled together with their teams to determine who dominates the South District between Team Hero and Team SCAR.

ROG started fortifying its Districts back in 2016 by opening the Capital of the Republic in SM Megamall – the first ever concept store in the country, followed by the (2nd) North District in SM North EDSA in the same year. ROG continued to grow its territories, expanding its market to the Visayas Region by opening its 3rd District in SM City Cebu in 2017.

“With these districts of the Republic, ASUS ROG has dominated as the number one gaming brand in the country. In fact, we are happy to share that we are still the Number 1 gaming brand today, with a 53 percent market share based on market data as of June 2018,” said Su.

“However, our efforts don’t stop there. As we aim to expand our market share in the country, members of the Republic can also expect to get the same experience when they visit present and upcoming ROG districts near them,’ Su concluded.


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