• Technology
    • computers
    • smartphones
    • gadgets
    • motoring
    • gaming
  • Lifestyle
    • food
    • travel
    • fashion
    • beauty
    • home
  • Entertainment
    • television
    • music
    • movies
    • sports
    • theatre
  • Videos
  • Reviews
  • Events
  • Certified ASTIG
  • Trending
sections
  • Home
  • About
  • Contact us
Taralets, #ASTIGNation! Submit

ASTIG.PH

  • Technology
    • computers
    • smartphones
    • gadgets
    • motoring
    • gaming
  • Lifestyle
    • food
    • travel
    • fashion
    • beauty
    • home
  • Entertainment
    • television
    • music
    • movies
    • sports
    • theatre
  • ASTIG!ASTIG!
  • Aww :(Aww :(
  • WakekeWakeke
  • AMP#*@!AMP#*@!
  • Nyeam!Nyeam!
  • BULOK!BULOK!
  • Videos
  • Reviews
  • Events
  • Certified ASTIG
  • Trending
sections
  • Home
  • About
  • Contact us
  • Privacy Policy
  • Terms and Conditions
  • Archives
Taralets, #ASTIGNation! Submit

ASTIG.PH

7 years ago 7 years ago

Entertainment

AXN: new logo, bold outlook, renewed energy


ASTIG.PH
by ASTIG.PH 7 years ago7 years ago
AXN new logo
AXN new logo

MANILA, Philippines – Sony Pictures Television (SPT) Networks, Asia is launching a refreshed visual identity for AXN with an impactful original new look that aligns with the channel’s current programming focus. The new branding, including a new logo, graphic elements and marketing campaign, will roll out across AXN’s on-air and online platforms just prior to the premiere of The Voice Season 9 tonight.

“While AXN continues to be the pay TV destination for action, we are also tapping into an audience seeking content filled with intrigue, passion and heroes,” said Hui Keng Ang, Senior Vice President and General Manager, Sony Pictures Television Networks, Asia. “Our new look aligns with that programming sensibility and speaks to today’s viewers, who are connecting with our brand across linear and digital channels, as well as social media.”

AXN’s dynamic new logo features a custom-built avante garde typeface, accentuated by a three-dimensional pyramid, which is a classic shape associated with mystery and the convergence of energy, bathed in striking shades of red.

“Red evokes energy, action, passion and danger. We are harnessing the power of that color in a new campaign that encourages viewers to discover and embrace the sense of fearlessness that permeates AXN’s series,” explains Maurizio Vitale, senior vice president of marketing, Networks for SPT, who oversaw the network’s brand refresh globally.

The network’s new “Redefining Action” campaign, which will roll out simultaneously with the refreshed brand identity, underscores the channel’s focus on programming defined not by a particular genre but by an overall attitude — intense, intriguing, smart and unexpected.

Advertisements

Complementing the bold new look, AXN has a stellar line up of new and returning series to get viewers excited for the Fall TV season. The focus on intense, intriguing, smart and unexpected stories is reflected in the premiere on September 28 of highly anticipated drama Quantico, starring Bollywood icon Priyanka Chopra; a show not short of twists where one of the group of FBI trainees at Quantico is suspected to have plotted a massive terrorist attack. The Blacklist Season 3 is all about redefining action with Elizabeth Keen (Megan Boone) finding herself on the FBI’s most wanted list and on the run with Raymond Reddington (James Spader). On September 22, reality TV sensation The Voice Season 9 kicks off with mega music stars Pharrell Williams, Gwen Stefani, Blake Shelton and Adam Levine coaching a new crop of singing wannabes; the sincerity, chemistry and rivalry make it a not-to-be missed competition.

Check out AXN’s new look and programming schedule at www.AXN-Asia.com or join the conversation on Facebook at AXNPhilippines.


What's Your Reaction?

Wakeke Wakeke
0
Wakeke
BULOK! BULOK!
0
BULOK!
Aww :( Aww :(
0
Aww :(
ASTIG! ASTIG!
0
ASTIG!
AMP#*@! AMP#*@!
0
AMP#*@!
Nyeam! Nyeam!
0
Nyeam!

You may also like

  • Technology

    Easy DIY Professional Logo Design for your Company – Logojoy

  • Entertainment

    Will Team Philippines Continue Racing? Find Out at The Amazing Race Asia Season 5 on AXN

  • Lucas Till is MacGyver
    Entertainment

    MacGyver: Lucas Till is the ‘Gy’ as popular 80s show returns

  • pldt-smart-new-logo-redesign
    Technology

    Freelancers urged to redesign SMART and PLDT logos in online contest

  • PLDT Smart new logo (photo via Smart-Sun ExRel)
    Technology

    PLDT / Smart new logo unveiled

  • amazing race asia season 5
    Entertainment

    The Amazing Race Asia Season 5 Casting Call Kick Off

Reviews

  • HONOR X9a 5G review: Smashing the competition with durability and value [video]

  • RELX Infinity Plus unboxing [video]

  • SAMSUNG Galaxy A13 5G: Proof that quality 5G does not have to break the bank [review]

  • HUAWEI nova Y61 review: 50MP cameras and 6GB of actual RAM!

  • RELX Infinity Plus review: Stylish convenience at the tip of your hands

Videos

  • HONOR X9a 5G review: Smashing the competition with durability and value [video]

  • HONOR X9a 5G unboxing: Drop test and smash test! [video]

  • RELX Infinity Plus review [video]

  • RELX Infinity Plus unboxing [video]

  • Razer Leviathan V2 X unboxing [video]

Launch

  • OPPO Reno8 T: All-around ‘Portrait Expert’ with 100MP camera launches Feb 8

  • HONOR X9a 5G specs price launch philippines official

  • Razer Edge 5G mobile gaming beast revealed: Snapdragon G3x Gen 1, 6.8″ AMOLED display

  • vivo Y02 specs price availability philippines

  • HONOR X9a 5G PH launch date confirmed, will go official Jan 19

Deals

  • DEALS: vivo Y15A drops its price down to only P6,999

  • DEALS: Up to 47% off smartphones, laptops and gadgets in massive HUAWEI sale this 2023

  • DEALS: HONOR phones and devices on sale this Christmas [deals]

  • DEALS: HUAWEI Christmas sale full discount list

  • OPPO phones and gadgets on sale this 12.12 [promo]

Related

  • Will Team Philippines Continue Racing? Find Out at The Amazing Race Asia Season 5 on AXN

  • Lucas Till is MacGyver

    MacGyver: Lucas Till is the ‘Gy’ as popular 80s show returns

  • amazing race asia season 5

    The Amazing Race Asia Season 5 Casting Call Kick Off

  • Christina Aguilera The Voice Season 10

    Cristina Aguilera returns as judge on The Voice Season 10

  • Robot Combat League

    Robot Combat League is a real-life ‘Pacific Rim’ game show where bots destroy each other

  • Home
  • About
  • Contact us
© 2023 All Rights Reserved

log in

Connect with:
Facebook Google Twitter

Forgot password?
Don't have an account?
sign up

forgot password

Back to
log in

sign up

Connect with:
Facebook Google Twitter

Back to
log in
Go to mobile version