In case you haven’t been to Bo’s Coffee recently you may be in for a surprise. The brainchild of Filipino entrepreneur and self-professed “coffee explorer” Steve Benitez, Bo’s Coffee, is undergoing a major redesign of its outlets, starting with the SM Mall of Asia and Glorietta 5 branches.
What’s really exciting about the new design is that 100% Filipino, from the chairs covered in woven fabric to the cup holders, and even the barista uniforms. Everything is made of local materials and inspired by native design. Most important of all the coffee is all homegrown from various parts of the country, such as Benguet, Sagada, Kitanglad, Mount Apo, and Matutum. There is even a map of the Philippines on the wall.
As Filipinos we are really proud of Bo’s, who from its humble beginnings as a small shop in Cebu has now grown into a brand with its own identity – an identity that can compete with the top international brands.
Look forward to more from Bo’s Coffee. In the meanwhile, check out the full press release after the jump.
Bo’s Coffee honors its homegrown roots
Sagada Coffee Gelato, Coffee Origin Tumblers featuring handwoven fabrics from different regions of the Philippines, a new store look that reflects a fusion of metroethnic industrial elements with local accents such as Kenneth Cobonpue lamps, and baristas that make you feel as if you were at home the moment you enter.
These are just some of the things that Bo’s Coffee is excited to share with coffee lovers in Manila with the opening of its Glorietta 5 concept store.
As an avid supporter of Homegrown coffee, culture, and talent, this proudly Homegrown brand aims to not just provide customers with a distinctive and fresh new experience, but also to encourage everyone to see the value and beauty of homegrown products.
“Our Glorietta 5 branch redefines the local coffee experience,” Bo’s Coffee CEO Steve Benitez said. “We showcase the best of what the country has to offer, from Theo & Philo’s artisan chocolates, to social enterprise merchandise, to our very own Philippine Coffee Origins Arabica beans.”
Promoting homegrown traditions and supporting local businesses
Given its aim to support and preserve local culture, Bo’s Coffee has been working with its social enterprise partners in order to provide more opportunities for young entrepreneurs and the various communities they are helping. Their partnership with ANTHILL Fabric Gallery, in particular, has enabled customers to learn more about the distinctive fabric patterns from areas such as Sagada, Benguet, Mt. Matutum, Mt. Kitanglad, and Mt. Apo. Having been created by artisan weavers, these fabrics are currently featured on Bo’s Coffee’s tumblers and luggage tags.
In addition to this, Gawad Kalinga – Enchanted Farm’s (GK-EF) Bayani Brew Filipino Iced Tea and local artisan chocolate brand Theo & Philo are now also being offered in selected branches.
A lot of changes are happening at Bo’s Coffee, and as the months progress, one can be certain that social procurement and the passion for all things homegrown will remain an integral part in their plans.
“We our embracing our Homegrown identity,” says Benitez. “We want customers to feel at home in our stores and be reminded of the beauty of our culture and heritage. We are also looking forward to partnering with more social enterprises to create an even bigger impact among the different communities in the Philippines.”
For more information about Bo’s Coffee, visit www.boscoffee.com
Photos: Bo’s Coffee Glorietta 5 re-launch
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