MAKATI, Philippines (Aug 2026) — A veteran marketing executive with nearly 20 years of industry experience is taking over BPI AIA Life Assurance Corporation as its newly appointed chief executive officer.
Melissa Henson, who previously served as the chief marketing officer of AIA Philippines, steps into the top role for the bancassurance partnership between AIA Philippines and the Bank of the Philippine Islands. Her extensive background spans the banking and insurance sectors, with specialized expertise in customer strategy, corporate partnerships, marketing, and product innovation.
A focus on protecting Pinoy families
During her tenure as marketing chief, Henson helped strengthen customer engagement and accelerate product innovation. In her new position, she will oversee the strategic direction and daily business operations of the company. Her primary focus will involve deepening customer relationships and delivering innovative protection solutions to the market.
The executive transition reinforces the commitment of the firm to secure its position as a leading bancassurance company in the Philippines. Henson will guide the organization as it continues its core purpose of helping Pinoy consumers live healthier, longer, and better lives.
For more on this story, check out our coverage on AIA Philippines and BPI AIA.
