Brother PH celebrates 15 years, credits success to innovation and customer focus


Brother Philippines 15th anniversary celebration (left to right: Boom Gonzales, Phoemela Barranda, Jeric and Jeron Teng, Elmo Magalona, Masao Kasagi, Glenn Hocson, Lim Heng Boon, Doug and Cheska Kramer)
Brother Philippines 15th anniversary celebration (left to right: Boom Gonzales, Phoemela Barranda, Jeric and Jeron Teng, Elmo Magalona, Masao Kasagi, Glenn Hocson, Lim Heng Boon, Doug and Cheska Kramer)

MAKATI, Philippines – Brother Philippines celebrated its 15th year of operations at an event held in Green Sun Hotel, Makati on Friday, January 29.

The celebration was hosted by Phoemela Baranda and attended by celebrity guests Doug and  Cheska Gracia-Kramer, Jeric and Jeron Teng, and Elmo Magalona.

Phoemela Baranda hosted the 15th anniversary celebration of Brother Philippines
Phoemela Baranda hosted the 15th anniversary celebration of Brother Philippines

The Japanese company first set foot in the Philippines in year 2000, establishing a sales office selling facsimile nothing but machines under former Brother Philippines President Takatoshi Kawakami.

From its first full-year sales of Php 65 million, the company now generates over Php 1 billion in sales thanks to its dedicated workforce and extensive network of provincial offices, accredited distributors, nationwide resellers, and a network of Authorized Service Centers.

Masao Kasagi, Deputy General Manager for Sales and Marketing for Brother Group tells a brief history of the company
Masao Kasagi, Deputy General Manager for Sales and Marketing for Brother Group tells a brief history of the company

The company is currently led by Brother Philippines President Glenn P. Hocson, who attributes success to having the right products, committed partners, dedicated associates, and adherence to global standards.

Brother Philippines is known for its customer first approach, embodying the “At your side” mantra to provide quality products and services to its customers.

These include high speed laser and inkjet printers, multi-function centers (MFCs), sewing machines, and label makers.

Lim Heng Boon, , Director of Finance and Human Resource from Brother International Singapore, honors Brother Philippines President Glenn Hocson at the 15th anniversary celebration held in Green Sun Hotel, Makati
Lim Heng Boon, , Director of Finance and Human Resource from Brother International Singapore, honors Brother Philippines President Glenn Hocson at the 15th anniversary celebration held in Green Sun Hotel, Makati

Brother Philippines has also been proactive in giving back to communities and protecting the environment, supporting reforestation efforts to revive the Marikina Wathershed.

Other corporate social responsibility projects include the adoption of a school under the Brigada Eskwela and Lakbay Aral programs, livelihood projects with the Ati of Boracay, and participation in the Philippine Cancer Society’s “Relay for LIfe” activity.

Moving forward, Hocson promises to further intensify customer engagement through the “Customer Plus Program”. The company also aims to expand sales to the Philippine government.

Brother Philippines 15th anniversary celebration (left to right: Boom Gonzales, Jeric Teng, Jeron Teng, Elmo Magalona, Cheska Kramer, Doug Kramer, Phoemela Barranda, Glenn Hocson, Masao Kasagi, Lim Heng Boon)
Brother Philippines 15th anniversary celebration (left to right: Boom Gonzales, Jeric Teng, Jeron Teng, Elmo Magalona, Cheska Kramer, Doug Kramer, Phoemela Barranda, Glenn Hocson, Masao Kasagi, Lim Heng Boon)

 

“In the next years, we will be working hard towards welcoming another 15 years of fulfilling growth as we help more Filipinos with the products that we provide them. We are committed to giving them the best of technology to make working at their homes and offices more productive and efficient,” says Hocson.

Congratulations, Brother Philippines!


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