Celebrity Ambassadors Help Launch World Vision’s “Hope Town”


World Vision constantly challenges itself in finding new ways or innovative campaigns or programs to widen its reach and increase partnerships so that it can give hope to more children in the Philippines.

World Vision just launched “Hope Town”, an experiential booth featuring a day in the life of one of its sponsored children, Nica. The public gets to witness Nica’s story come to life as they enter the booth which is an exact replica of her home and community in North Cebu. At the end of the walkthrough awaits another exciting experience in a whole new dimension thru a VR video with a 360 perspective of Nica’s life.

The unveiling of Hope Town was attended by World Vision Ambassadors Inigo Pascual, Enzo Pineda, and Bianca Umali together with World Vision National Director Rommel Fuerte. The Ambassadors also roamed around the mall and invited people to visit and see what the Hope Town has to offer through a short challenge.

We asked Inigo who’s popular among millennials, how he will be able to encourage and invite mall goers?

With a big smile, he replied, “With my charm?!”

“We invite everyone to become part of the transformational development that is happening in the lives of the most vulnerable children. As our Hope Town Experiential Booth ushers you into the journeys of our communities, I pray that God will make known to you the path of life that is full of joy and blessings forever. Thank you for your support to the Filipino children and to World Vision Philippines,” said Fuerte.

Hope Town is meant not just to inspire the public, but to spark a fresh desire that will move the public to be engaged in building, restoring, and uplifting the lives of others in need—most especially the children.

The first run of Hope Town was recently located at the TriNoma Cinema lobby (4th floor in front of Krispy Kreme).
We were also informed that the same booth will make a mall tour and World Vision partners with Power Plant Mall to be its next venue.

Hope Town is made possible with a partnership from brand activation company Excite Inc., Max’s Restaurant, ComCo Southeast Asia and with the help of World Vision advocates Rodel Flordeliz of Nognog in the City, Ria Lumandog of Sugar Smile, Rod Magaru of The Rod Magaru Show, Earth Rullan of Earthlingorgeous, Ed Uy of Where is Ed Uy?, and Jeman Villanueva of Orange Magazine TV.

For updates on future locations, like and follow World Vision Philippines on Facebook, Twitter, and Instagram or visit the official website, www.worldvision.org.ph.

 

 


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