With a glorious history of over 130 years, Lee Kum Kee has become an international household name and a symbol of quality and trust, spicing up Filipinos’ kitchens with its celebrated sauces and condiments. Today, Lee Kum Kee is delighted to announce celebrity mom Ms. Karla Estrada as its ambassador, and reveals its three secret products – Lee Kum Kee Panda Brand Oyster Sauce, Lee Kum Kee Premium Soy Sauce and Lee Kum Kee Sesame Oil – to level up the sarap of Filipino cooking.
(L-R): Lee Kum Kee Panda Mascot, Lee Kum Kee Philippines Business Manager Mr. Ryan Cruz, Sysu International Inc. Managing Director Ms. Jennifer Sy, Lee Kum Kee’s newest brand ambassador Ms. Karla Estrada, and Lee Kum Kee South Asia Managing Director Mr. Leslie Lau
“Filipinos have an innate love for cooking, whether it is trying out a new fusion restaurant or cooking up traditional, well-loved dishes at home,” said Mr. Ryan, Esguerra Cruz, Business Manager of Lee Kum Kee Philippines. “We believe that Ms. Karla Estrada perfectly embodies this love for cooking, especially as a mom who whips up dishes for her family every day and bond over sumptuous food.”
At the campaign launch event at Seafood City, Venice Grand Canal Mall in Taguig, Ms. Estrada shared the cooking secrets for her loved ones. Together with the acclaimed Chef John Flores, they transformed a traditional Pancit Canton into something more flavorful using the three secret sauces of Lee Kum Kee.
(L-R): Lee Kum Kee International Young Chef Chinese Culinary Challenge 2018 Bronze awardee Chef John Flores, Lee Kum Kee’s newest brand ambassador Ms. Karla Estrada, and Lee Kum Kee’s 3 Secrets To Level Up Sarap event host Mr. Eric Tai.
“I love cooking. It is a way for me to express my love for my family,” said Ms. Estrada. “Whether it is a dish for a special occasion or even for an everyday meal, I make sure to always use the best ingredients for my cooking.”
She added, “Lee Kum Kee is really my secret ingredient to level up the sarap in my cooking. It allows me to bring out those balanced taste and authentic flavors that I want for my dishes. My family loves it so much! And when they are happy with my cooking, I am happy too!”
Lee Kum Kee’s newest brand ambassador Ms. Karla Estrada
As the world’s number one oyster sauce brand for 11 consecutive years, Lee Kum Kee Panda Brand Oyster Sauce is an all-purpose seasoning sauce, perfect for dipping, marinating, stir-frying or as a sauce base. Using selected fresh oyster extracts, the Oyster Sauce adds a flavorful taste to every day Filipino dishes.
Made from premium non-GMO whole soybeans and wheat flour naturally brewed using traditional methods, Lee Kum Kee Premium Soy Sauce has a rich flavor, color and aroma that will delicately enhance any dish by giving it a natural umami taste.
Prepared using the finest roasted sesame seeds, Lee Kum Kee Sesame Oil is carefully processed to retain the strong sesame flavor and aroma. As the country’s #1 sesame oil for 2018 in terms of volume according to a study by Nielsen*, Lee Kum Kee Sesame Oil easily accentuates any food’s overall taste even by just adding a few dashes.
Lee Kum Kee products are widely available in leading supermarkets, grocery stores and sari-sari stores nationwide.
The 3 Secrets to Level Up Sarap: Lee Kum Kee Premium Oyster Sauce, Lee Kum Kee Panda Brand Oyster Sauce, and Lee Kum Kee Sesame Oil
*Source: Nielsen FY 2018