Brother sets its sights on SMEs with new PR series embroidery machines


Both Filipino business owners and those looking to start their dream ventures in two of the biggest and busiest urban areas in the Philippines were treated to various possibilities of success as Brother Philippines showcased the Entrepreneur PR series of embroidery machines in seminars held at the Luxent Hotel in Quezon City and the Royal Mandaya Hotel in Davao City last November 13 and 15, respectively.

The Entrepreneur PR series is Brother’s entry-level embroidery machines marketed toward small businesses, with features such as a wide range of colors, an extra-large embroidery area, an easy-to-use positioning camera sensor, and a dynamic touchscreen interface with built-in editing and design preview functions.

The seminars, which aimed to uplift and empower business owners by showing them how the Entrepreneur PR series can make their ventures better, revolved around demonstrations of the machines’ design and customization capabilities on shirts, uniforms, towels, caps, and other cloths and fabrics.

From left to right: GoNegosyo Angelpreneur, Elenor Garcia, Product Specialist of Brother Philippines, Jennifer Vallecera, Channel Sales Executive, and Jannelle Turija from GoNegosyo
From left to right: GoNegosyo Angelpreneur, Elenor Garcia, Product Specialist of Brother Philippines, Jennifer Vallecera, Channel Sales Executive, and Jannelle Turija from GoNegosyo

Brother also helped the participants sharpen their business skills beyond the potential of their machines at the seminars, as the events also featured talks on entrepreneurship and the required mindset for it by local business personalities, namely GoNegosyo Angelpreneurs Pat Ballesteros for Manila and Mary Ann Montemayor for Davao. In their talks, they gave advice on how to start or upgrade small businesses and achieve more success.

“With our Entrepreneur PR series, Brother is committed to be a trusted partner for small embroidery businesses who are looking to consistently produce quality output,” said Brother President Glenn Hocson. “We’re thankful and appreciative for business owners who see what our embroidery machines can bring to their ventures, and we’re always on the lookout to help more owners through potential partnerships via these showcase seminars.”

The seminars held this month are the last of this year’s annual series of showcase caravans for the PR series. Previous seminars were held in Marciano Hotel in Calamba, Laguna and the bai Hotel in Cebu last June, as well as the Seda Hotel Vertis in Quezon City and the Luxe Hotel in Cagayan de Oro last September.

More showcased events are scheduled for early 2020 and throughout the year for business owners and aspiring entrepreneurs interested in attending and getting their own Brother embroidery machines.


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