JAG is entering a new era with its Denim Technology launch, introducing three new lines designed for the modern Filipino lifestyle: Armor Tech, Cool Tech, and Cloud Tech.
The release marks a significant milestone for the heritage denim brand, which is celebrating its 50th anniversary this year. Campaign face Daniel Padilla fronts the new collection, previewing where the brand is headed next.
JAG’s 50th anniversary celebrations include an MNL Fashion Week runway show this September, where the brand will showcase its latest innovations in denim construction and comfort technology.
More details on pricing, availability, and the full product lineup will be announced at the official launch on August 1, 2026.
