MAKATI, Philippines – Joey Reyes, a Filipino Apple enthusiast, has made history by becoming the first person in the Philippines to purchase the iPhone 15. What makes his achievement even more remarkable is that he spent five days camping outside Power Mac Center in Greenbelt 3, Makati City, mirroring his feat from the previous year when he was also the first customer to acquire the iPhone 14.
@techkuya Yung natulog ka sa mall ng 5 days para makabili ng #iPhone15 #NgitingWagi 😭🏆📱 #iPhone15PH #PMCExperience ♬ Thank You for Being You – OctaSounds
The official unveiling of the iPhone 15 series took place at Power Mac Center’s midnight launch event. The event, simultaneously held at several Power Mac Center locations, drew the attention of Apple enthusiasts who eagerly awaited the release of the latest iPhone.
Joey’s unwavering commitment to being the first to own Apple’s newest offerings was evident when he began his wait on Monday, October 16. After five days of anticipation, he was first in line to obtain the highly sought-after iPhone 15, securing his place in the annals of Apple fandom. Joey’s previous achievement of being the first iPhone 14 customer in the preceding year further highlights his loyalty and enthusiasm for Apple products.
As one of the first 50 customers to physically be present at the iPhone 15 launch in Power Mac Center Greenbelt 3, Joey gets to enjoy accessories worth Php 30,000.
Not to be left out, customer #51 to #150 will get accessories worth Php 15,000, while customer #151 to #300 will get to take home products worth Php 8,000.
The midnight launch was a memorable event, marked by engaging activities and exclusive benefits for customers. Those who participated in this celebration at Power Mac Center’s partner stores received starter kits valued at over P18 million in free products and accessories. This generous offering allowed Filipino Apple enthusiasts to kickstart their iPhone 15 journey with style.
@techkuya #iPhone15 launches at midnight! Check out the queue from 8PM 😮 #iPhone15PH #PMCExperience @powermaccenter ♬ iPhone – Seb Lowe
The launch event unfolded simultaneously at various locations, including PMC partner stores in Greenbelt 3, SM Mall of Asia, PMC Festival Mall Alabang, Eastwood Mall, and The Loop in Bonifacio High Street. Customers who attended the midnight launch also benefited from exclusive offers from event partner brands such as Anessa, KMC Solutions, Ikea, Saddle Row, and Yardstick.
Joey Alvarez, PMC’s Director for Marketing and Product Management, expressed his enthusiasm for the event. He emphasized the significance of collaboration with partner brands and thanked customers for their unwavering support.