REINFORCING BRAND ADVOCACY. (From L-R) Luigi Pumaren, MILO Sports Executive; Robbie De Vera, Sports Marketing Manager; Willy de Ocampo, Vice President, Nestle Philippines; Usec. Atty. Tonisito Umali, Undersecretary for Legislative Liaison Office, External Partnerships Service and School Sports; Kevin Mauricio, Consumer Marketing Executive and; Lester Castillo, Sports Marketing Executive.
It is officially Summer and when the kids and students are on school break, what better way to spend it is getting into sports and other worthwhile physical activities and programs.
“MILO is proud to kick off these two latest additions to our growing portfoilo of grassroots sports programs, which will be offered for free. It is our hope that by reaching out to different public schools and barangays around the country that more parents and kids will realize the value of sports, and ultimately build a nation of champions,” expressed Willy de Ocampo, Vice President, Nestle Philippines, Inc.
Reinforcing sports in a child’s holistic development with MILO Camp Camp
In partnership with the Department of Education (DepEd), the MILO Champ Camp will tap skilled youth coaches to teach elementary students the basics of basketball, volleyball, and football, while offering parents insightful talks on the value of getting their children into sports and the importance of giving proper nutrition and energy to start their day.
This year, the MILO Champ Camp will roll out in 300 public schools in key cities around the country, estimating participation of 500,000 students and involving 30,000 parents.
“Learning continues outside the classroom, and we at MILO want to reach out to both parents and kids by providing an interactive glimpse into popular sports.
We want to introduce the basics of popular ball sports by offering a hands-on experience for elementary students, and give importance to sports in the child’s overall development,” shared Kevin Mauricio, MILO Consumer Marketing Activations Executive.
This will be good for an academic school year.
Bringing sports closer to grassroots communities with Barangay MILO Liga
The Barangay MILO Liga seeks to elevate the yearly community-based tournaments during the summer break through the rehabilitation of facilities and sharing of MILO’s sports advocacy to residents of barangays across the country.
By refurbishing basketball courts and mounting events that will unite the community and encourage children to participate in dynamic gameplay, Barangay MILO Liga will help Filipino youth become more active, and inspire residents to become more engaged in their communities.
“All these efforts are being made so that the barangay’s young residents, and even children from surrounding communities and nearby schools will have access to well-conditioned sports venues and become inspired to go out and play.
We want to encourage kids in the barangays to become more active through sports, and not be too consumed with their gadgets,” said Lester P. Castillo, MILO Sports Executive.
“We envision Barangay MILO Liga to be a training ground for young athletes to pick up at least one sport, develop their skills, and hone their character as future champions. We are very thankful to the barangays who have partnered with us to rally behind this advocacy.”
“We are very honored to have this meaningful partnership with MILO in advocating sports to the youth. Both the Barangay MILO Liga and the MILO Champ Camp are admirable programs that extends values education of children outside the classroom,” shared Usec. Atty. Tonisito Umali of the Department of Education.
Calling on all parents and guardians of our youth, do not waste your free time on unproductive matters. Instead get into sports...
Get into a MILO activity now!