MANILA, Philippines – Globe Telecom continued to dominate the country’s mobile postpaid segment as it posted revenues of P29.9 billion ending 2014, an 11% increase from last year’s P27.1 billion. As a solid contributor to overall mobile business, postpaid revenues formed 38% of total mobile revenues in 2014.
Meanwhile, postpaid customer base has grown to 2.3 million in 2014, up 12% from previous year’s 2.0 million, with gross additions reaching over 830,000 as of full year 2014, 17% higher than over 700,000 a year. Postpaid gross acquisition in the fourth quarter was the second highest acquisition for the year, coming from the third quarter’s record-level gross additions.
“Our leadership in the postpaid business is clearly unprecedented, with sustained growth in this business and our breakthrough offers and innovations attracting new customers. Our modernized network is a solid advantage because it enables our customers to maximize their postpaid plans anyway they want it,” shares Issa Cabreira, Senior Vice President for Consumer Mobile Marketing at Globe.
In 2014, Globe led the postpaid market by offering a complete digital experience to customers. The telecom company launched innovative offers alongside premium devices such as the Samsung Galaxy S5, Samsung Galaxy Note 4, and the iPhone 6 and iPhone 6 Plus. It relaunched its highly-successful Reset program for the newest iPhones, allowing existing postpaid customers to renew or extend their accounts to get the iPhone 6 or iPhone 6 Plus.
Globe also launched its two (2) new Generation 3 Stores as a way to give postpaid customers a world-class retail experience. The Globe GEN3 stores are home to various lifestyle zones with stories and exciting features for customers to experience and enjoy. These zones feature latest trends in product, people and even in business. Various lifestyle vignettes illustrate mobile and broadband technologies as connected solutions—featuring the latest devices, apps, digital connectors gadgets and services that contribute to the total interactive customer experience.
Set to continuously grow the business, Globe also unveiled the Lifestyle bundles last year, which provide mobile internet bundles available for as low as P99 for 30 days to grow mobile browsing behavior among customers. Lifestyle bundles are designed for customers who access a few apps or sites specific to their needs at work, school or their interests and hobbies.
The new myLifestyle Plan: A plan built for the way customers live today
Sustaining its market leadership in 2015, Globe launches a revolutionary postpaid plan offer, the new myLifestyle Plan, to boost the digital lifestyle experience of its customers who have fully embraced data and content usage on their mobile phones.
“Globe has always been a frontrunner when it comes to innovation and customer experience. This year, we are changing the mobile postpaid landscape in the country by introducing a new postpaid plan that is set to become an invaluable life tool to allow our customers to enjoy a world of digital content that is built the way they live now,” says Erli Valdez, Vice President for Postpaid Business at Globe.
The new myLifestyle Plan gives customers access to an easier and simplified plan offer starting at P499 a month which comes with built-in unlimited calls and texts to Globe & TM plus freebies such as the Navigation Bundle which gives customers all day, all month access to apps such as Waze, Grab Taxi, Google Maps, MMDA, and Accuweather, 1 GB Globe Cloud for easy and hassle-free storage of files and photos, and Gadget Care to allow customers to protect their devices against theft and accidental damage.
On top of the base P499/month plan, Globe postpaid customers can avail of add-on services like Surf Packs for their mobile internet needs which are bundled with exclusive access to Spotify and/ or NBA League Pass. Customers can choose from GoSURF99 for 100MB of mobile internet monthly to as much as 15GB monthly with GoSURF2499.
For a richer data experience, myLifestyle plan customers can also choose from any of the Lifestyle Packs, which includes Music (Spotify), Productivity (Work Bundle for access to Evernote, Gmail, Yahoo Mail, and Globe Cloud), Life (Navigation Bundle, Explore Bundle for access to Agoda, Cebu Pacific, PAL, and Trip Advisor; and Shopping Bundle for access to Amazon, AyosDito, eBay, OLX, and Zalora), and Social (Chat Bundle for access to Viber, Facebook Messenger, KakaoTalk, Line, WeChat, and WhatsApp; Photo Bundle for access to Instagram, InstaSize, Photo Grid, and Photo Repost; ChatApp for access to Viber or Facebook Messenger; and standalone access to Facebook or Twitter).
Moreover, they can also get extra calls and texts to other networks, as well as landline and international services with the Classic Packs.
All promo packs chosen will then be added to the P499 base plan, which will be equivalent to the customer’s monthly service fee (MSF). Customers then get to choose from a wide range of free devices and gadgets, depending on their MSF. The more services they add on top of the base plan, the better the handset they can get.
“Beyond texting and calling, we are aware that our customers now use their phones to access music, social networks, games, photos and videos, among others. This is the inspiration behind the new myLifestyle Plan, which gives customers unlimited calls and texts to Globe and TM, so they no longer have to think about how many calls and texts they need, but rather focus on what digital lifestyle they want to pursue with their mobile connectivity with our wide range of surf and lifestyle packs. The more packs added to the base plan, the better the handset. With Globe, you get a complete postpaid plan experience that caters to your digital lifestyle with the new myLifestyle Plan,” shares Valdez.