Globe Telecom opens Globe Iconic Store

Globe Iconic Store

On the back of its successful retail transformation in 2014, Globe Telecom has redefined the Philippine retail platform with its world-class GEN3 format. The GEN3 store format allows Globe customers to experience and discover technology beyond postpaid plans and smartphones through various immersive digital lifestyle zones.


This time, Globe finally opens its world-class flagship retail hub, The ICONIC. Still following the GEN3 aesthetic and design, the ICONIC store delivers an even more exceptional retail space – innovative, dynamic, and interactive.

Globe Iconic Store


Designed by Tim Kobe of Eight Inc., the same designer of the Globe GEN3 stores as well as the acclaimed Apple store in New York, the ICONIC store rises as one of the most recognizable architectural design located at the Bonifacio Global City Central Square in Taguig.


One of its most ambitious elements is the glass bridge that links two Globe stores on opposite ends.

Iconic Glass Bridge


As a retail haven, Globe Iconic Store offers not only postpaid plans, best value gadget plans, and broadband plans, but also merchandise.

Globe Broadband plan.
Globe Broadband plan.
Gadget value plan suited for kids.
Gadget value plan suited for kids.
Globe Business package plan
Globe plan for business owners.



Examples of merchandise offered are limited edition Star Wars apparel, gadget accessories, and Star Wars themed drone.

Star Wars limited edition shirt
Word has it they are selling only 100 pieces of the cool Star Wars long sleeved shirt, four of which had already been sold.


Star Wars accessories
Star Wars gadget accessories


Star Wars themed drone
Star Wars themed drone


Globe also offers lifestyle 0917 apparel.

Globe iconic store


“The opening of our GEN3 stores in 2014 set the tone on how customer experience in telco has evolved from purely transactional to more dynamic. GEN3 gave our customers a new way of discovering their digital lifestyle through our innovative services. With the opening of the ICONIC, we are thrilled to deliver a new world-class entertainment experience right at the heart of Bonifacio Global City that does not only bring up the ante in retail and entertainment, but also elevates the customer experience to a whole new level,” says Globe Retail Transformation and Stores Management Head Joe Caliro.

Globe Broadband
Visitors can experience virtual reality games.
Globe Iconic Store
Visitors can also test the Samsung gear VR gadget.


Meanwhile, their customers can now pay their bills in an automated machine which accepts credit cards.

Globe ATM machine


Those who have pressing concerns can talk to their customer service representatives via a real time video hotline.

Globe hotline


Globe’s platinum subscribers can enjoy the platinum lounge.

Globe Platinum lounge


Apart from being a retail haven, the ICONIC also has its own Entertainment Zone that was the first to be completed in June 2016. It has since housed some of the company’s major events. The Entertainment Zone is designed for shows, concerts, and a variety of on-ground events and activities. It features massive LED screens and top-quality lights and sounds equipment for an outdoor entertainment experience at par with global standards.

Entertainment zone



It also boasts a fully-functional Chroma key studio set-up that can be used by media partners, making the ICONIC store the first ever all-in-one retail and entertainment space in the world.

Globe Chroma key studio
One can rent this studio for a minimum of 10 hours at P 80,000.


For more details and updates follow Globe on its official social media channels,, and @enjoyGlobe on Twitter and Instagram.


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