MANILA, Philippines (Jun 2026) — Most Pinoys already know they need to wear sunscreen every single day, but actually finding one that feels good on the skin is another story. Between sticky textures, greasy finishes, heavy white casts, and unexpected breakouts, daily sun protection often feels like an annoying chore that is way too easy to skip.
Gluta-C is tackling these exact daily frustrations with the launch of its new Brightening Sunscreen collection. Sporting a hefty SPF 60+ PA+++ rating, the new lineup does double duty by protecting against harmful UV rays and digital blue light while doubling as a lightweight skin tint.
Designed for real daily Pinoy commutes
For years, local sunscreen discussions focused almost entirely on avoiding sunburn during beach trips. Today, Pinoy consumers are asking more practical, everyday questions: Will it survive the daily commute? Will it turn into an oil slick by noon? Does it sit well under makeup?
Gluta-C developed this multi-benefit collection around recent consumer insights showing that texture, comfort, and real-world wearability matter just as much as the SPF number on the bottle. Instead of making users layer separate products for hydration, brightening, oil control, and sun protection, the new formula packs everything into a single, easy step.
The collection features a matte finish to minimize unwanted midday shine and comes in three distinct variants tailored for everyday wear: Tone-Up, Light Shade, and Medium Shade.
Healthy skin is the new beauty standard
Local beauty goals are changing, too. Brand survey data reveals that consumers are shifting away from chasing absolute fairness, preferring skin that looks naturally radiant, deeply moisturized, and even-toned.
“We’ve always believed that skincare should do more than solve one concern,” said Ardent World Inc. President Angeline Fiechter. “Every Gluta-C product begins with one important question: Will it help keep the skin healthy? Before we add brightening benefits, we make sure the formula nourishes, moisturizes, and supports overall skin health.”
Fiechter added that people no longer define beautiful skin by fairness alone, which directly inspired the development of this collection. The formula blends glutathione and vitamin C antioxidants into a lightweight base to improve overall skin health over time while instantly blurring imperfections.
Pricing and availability
Whether you are working next to a sunny office window, running outdoor errands, or spending hours glued to digital screens, daily protection has become a necessity.
The Gluta-C Brightening Sunscreen collection is now available at all SM Markets nationwide. Local pricing details were not specified in the initial announcement.
