PHILIPPINES – Google Philippines launches today its year-long social media campaign called #LovePhilippines in time for National Heroes Day to inspire Filipinos to discover more about the country and our culture and fuel their love for the Philippines.
Google Philippines will post #LovePhilippines content on their social media channels to put a spotlight on the heritage of the Filipinos. The posts will include, but are not limited to, moments of triumph in history, interesting stories behind acclaimed Filipinos and their achievements, trivia on uniquely Filipino norms, and a quick tour of hidden gems in the country using different Google products like Search, Street View, YouTube, and materials from Google Cultural Institute.
The campaign kicks off with a post featuring a unique Pinoy dessert that was Jose Rizal’s favorite, minatamis na santol. Apart from learning something new about our national hero, Filipinos will also get to prepare the treat by watching a YouTube video tutorial.
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The campaign aims to encourage Filipinos to share with pride the positive things about our country on social media and introduce the wonderful aspects of the Philippines and its people to non-Filipinos so they can appreciate the culture more.
As part of Google’s commitment to equip Filipinos with information that is relevant to their lives, Google put together the campaign to show netizens that there are easily accessible materials online that they can use to boost the morale of fellow Filipinos and inspire others to take pride of the many remarkable characteristics of the Philippines.
“We hear things said about the Philippines or the Filipinos, but there are plenty of beautiful facts about us that are easily searchable online. We want to bring out this information so that people will be inspired to show the world that the Philippines is a fast developing country with a rich history and colorful culture. Filipinos are innately inspiring, and we look forward to spreading more love for the Philippines in the days to come,” said Gail Tan, Google Philippines Head of Communications and Public Affairs.