TAGUIG CITY, Philippines (Aug 2026) — A network of over 9,000 mall frontliners just proved that local on-the-ground knowledge is the ultimate secret weapon in digital marketing.
Home Credit Philippines recently took home the Bronze Award for Excellence in Location-Based Marketing at the Marketing Excellence Awards Philippines 2026, held at the Grand Hyatt BGC. The recognition celebrates the company’s Sales Associates Digital Campaign, a strategy that empowered everyday frontliners to connect directly with their local communities online, resulting in an impressive 126 percent revenue growth.
Empowering local frontliners
The core of the strategy relies on more than 9,000 frontliners stationed across the country. These individuals serve as the primary link to consumers, offering real insights into the unique purchasing behaviors and needs of Pinoy buyers. This localized data allows the brand to craft highly tailored customer experiences and campaigns for different regional markets.
Precious Trimain Jackson, the company’s Sales Associate Ambassador, expressed pride in how the program highlights the value of every team member, noting that there are no small roles within the organization.
More recognitions on the horizon
Aside from the Bronze win, the consumer finance company secured finalist spots in two other major categories: Excellence in Sponsorship Activation and Marketing Team of the Year.
The sponsorship nod highlights the brand’s dedication to supporting young Pinoys through sports partnerships. These include collaborations with Cignal TV for UAAP Season 88 Men’s Basketball, the Cheerdance Competition, the PVL Reinforced Conference, and sponsorships for the UST Growling Tigers and Golden Tigresses teams.
Gabby Roxas, Chief Marketing Officer at Home Credit Philippines, emphasized that campaigns are most powerful when they create a meaningful impact, pointing to the company’s core mission of helping Pinoys build more rewarding lives through accessible financial services.
Pinoys looking to check their eligibility or explore flexible payment terms can download the Home Credit App on Google Play, the App Store, or the HUAWEI AppGallery.
