HOOQ, Southeast Asia’s leading video-on-demand service, today announced that it is expanding its freemium offering with the launch of HOOQ FREE, enabling direct access to high-quality content without having the need to register. As well as continuing to deliver the best in regional and Hollywood content, HOOQ is committed to bringing the very best in local content, via HOOQ FREE, celebrating the essence of Pinoy pride during the month of Independence and accepting local diversities.
As part of the launch, HOOQ is also introducing the HOOQ FREEPLAY Festival, an innovative streaming festival that will bring a variety of local content from HOOQ’s vast library onto the freemium layer every quarter.
Sheila Paul, HOOQ Philippines Country Manager, said, “HOOQ is attuned to the evolving needs of the social, convenience-driven and digital-savvy Filipino. We understand local nuances and most importantly, we get our audience – so we’re introducing HOOQ FREE and the HOOQ FREEPLAY Festival in response to their wants and needs as VOD consumers.”
FREEDOM TO CHOOSE WITH HOOQ FREE
HOOQ FREE is a major enhancement to the user-experience from HOOQ, providing Filipinos access to a wide array of popular on-demand local films, programs, live channels and short-form content – without the need to register. The revamped platform, which can be accessed via the web, mobile app, and on select TV models and set-top boxes, has been designed to give viewers immediate access to some of the nation’s most popular films and series, so they can browse and access authentic, unique and locally relevant stories that they want to watch.
Aside from bringing exciting local stories at the forefront, HOOQ FREE also bolsters the HOOQ live TV experience, adding two new channels; CNN Philippines and PTV. With the addition of these new channels, HOOQ increases the total number of live and feature TV channels to 20.
Jennifer Batty, Chief Content Officer, HOOQ said, “We are giving Filipinos the freedom to view over 1,000 titles for free! There will be no sign-ups, no registration for a trial or paid subscription needed. Based on our data and insights, and our deep connection to the local audience, we know that video entertainment delight is all about instant enjoyment, consumption that’s mobile, and the power of bite-size and binge-worthy content with local relevance.”
CELEBRATING EVERYTHING PINOY WITH HOOQ FREEPLAY FESTIVAL
June is a busy month in the Pinoy calendar with Independence Day and LGBT Pride Month. In celebration of all these things that are important to Filipinos everywhere, HOOQ is also introducing the HOOQ FREEPLAY Festival, a new and innovative quarterly streaming event. For the first ever festival, HOOQ will shift over 1,000 local titles from HOOQ VIP, HOOQ’s SVOD (subscription video-on-demand) layer onto HOOQ FREE for the duration of one-month, from June 21 to July 20, 2019.
At the launch of the HOOQ FREEPLAY Festival, new originals like the recent smash-hit ULAN, co-produced with Viva Films, starring Nadine Lustre and Carlo Aquino, will be introduced onto HOOQ FREE.
There will also be an all-new HOOQ Original titled, Sex Talks with Dr. Holmes. The 10-episode series is a helpline for those who have questions and concerns about sex and how it figures in their daily lives. There will be a dramatization of the letter senders’ situations but the approach is light with a bit of humor.
For those who want complete access HOOQ’s vast catalogue of the hottest Hollywood and regional series and movies including Krypton, John Wick, La La Land and Marvel’s The Avengers, as well as the latest HOOQ Originals, plus Korean dramas like Jewel in the Palace and Winter Sonata, can sign-up to a HOOQ VIP plan on www.hooq.tv.