Manila, Philippines 15 June 2016 – iflix, Southeast Asia’s leading Internet TV service, offering subscribers unlimited access to thousands of TV shows, movies and more, celebrated its very first birthday last May 26!
Over 365 days ago, a humble team of 23 hard at work at their shared office space, held their collective breath in nervous anticipation, as the iflix service went live across the Philippines and Malaysia. In commemoration of this very special day, the team would like to take this opportunity to share some of the amazing milestones iflix has surpassed in this first year.
Moments to Remember
April 2015 – The Company announced the appointment of its advisory board, comprised of Hollywood’s most influential business and creative leaders, including the Chairman and CEO of MGM, President and CEO of Fox networks and more.
June 2015 – iflix launches commercially in the Philippines, alongside telecommunications partners Philippine Long Distance Telephone Company (PLDT) and Smart Communications, Inc.
November 2015 – Celebrities Ruffa, Richard, and Raymond Gutierrez, JM Rodriguez, Iza Calzado, Karylle, and Jasmine Curtis-Smith join iflix as ambassadors and shareholders in the business. iflix also goes live in Thailand, drawing over 200,000 subscribers in its initial 12-week trial phase.
March 2016 – iflix welcomed industry heavyweights Sky Plc and Emtek Group to its impressive investor roster, joining Catcha Group, Evolution Media Capital, PLDT and Metro-Goldwyn-Mayer, following the successful completion the company’s huge second round of funding.
Today, iflix enjoys a record five partnerships with leading telecommunications providers in the Philippines, including PLDT and Smart, as well as Telkom Malaysia, Digi, Celcom, Maxis and UMobile in Malaysia, and TrueMove in Thailand. The company also recently announced collaborations with Telkom and Indosat Ooreedoo ahead of its Indonesian launch.
As iflix continues its rapid expansion, it additionally announced a succession of key appointments of proven regional business and industry leaders to further accelerate the company’s exceptional growth.
iflix Group Co-founder and CEO Mark Britt commented: “It has been an extraordinary year since we launched iflix in Malaysia and the Philippines last May. I am hugely proud of everything the team has achieved as well as the overwhelming response and demand we have received from consumers.”
Viewership Trends
iflix’s Philippine members watch an average 195.96 minutes each day!
iflix members prefer enjoying iflix on their mobile phones – with the majority on Android devices.
Milenials and Gen-Ys comprise 68% of total members.
Filipinos’ favourite genre is DRAMA!
iflix members prefer late night viewing with peak watching hours from 9pm.
iflix members from the Philippines download the most content.