Starting May 2023, Warner Bros. is preparing to celebrate its 100th anniversary in the Philippines. To mark this milestone, mall-goers can expect a memorable experience filled with captivating activations, exclusive merchandise, and special engagements tailored for fans’ enjoyment.
For a century, Warner Bros. has been a pioneering force, leading the entertainment industry and housing a remarkable portfolio of brands adored by millions of fans worldwide. The WB 100 celebration aims to bring Filipino fans closer to the entertainment they cherish. Customers will have the opportunity to immerse themselves in 100 years of Warner Bros.’ history through an animation studio experience, a costume area, a props studio, and an impressive replica of the iconic Warner Bros. water tower, similar to the one in Burbank, California. Additionally, fans will have the chance to acquire exclusive WB 100 collectibles and other commemorative merchandise.
With a strong focus on fans, the campaigns will feature meet-and-greet opportunities with classic Looney Tunes characters dressed as DC Super Heroes in exciting collaborations. Throughout the malls, numerous photo spots will be displayed, allowing fans to capture moments inspired by iconic scenes from Warner Bros.’ extensive repertoire.
Experience will kick start at SM North Edsa on May 24 – June 4.
Catch the celebration across the key selected SM Malls in your city :
SM City Fairview : July 10 – 22
SM City Novaliches : July 16 – 31
SM City San Lazaro : June 19 – 30
SM City BF Paranaque : June 13 – 20
SM City Sucat : June 23 – July 2
SM City Bicutan : July 7 -16
SM East Ortigas : July 28 – Aug 13
SM San Mateo : Aug 4 – 20
SM Marikina : Aug 18 – Sept 3
SM Taytay : Aug 25 – Sept 10
SM Masinag : Sept 8 – 24
From everyone’s childhood buddies to stories that allowed us to fall in love, gave us comfort and strength: let’s experience them all together at SM Supermalls and get your hands on the range of WB 100th merchandise starring a unique mash-up of Looney Tunes and DC!
