MANILA, Philippines – After weeks of anticipation, ASUS Philippines finally unveiled its premium, powerful and game-changing line-up of Zenfone 3 smartphones in the recently concluded Zenvolution local event – led by ASUS global and local executives and the newly launched Zenfone 3 brand ambassadors, master storyteller, Jason Magbanua, ultimate performer, Gab Valenciano and cosplay queen, Alodia Gosiengfiao.
In a grand spectacle, ASUS officially launched its flagship smartphones namely ASUS Zenfone 3 Deluxe, Zenfone 3 Ultra and the exceptional Zenfone 3 to an excited crowd of around 500 fans, 300 media and 200 trade partners, during the Zenvolution local launch held at the Sofitel Philippine Plaza. ASUS likewise unveiled the new ZenBook3 and Transformer 3 which are both considered powerful, elegant and compact machines. The event was attended by top ASUS global executives led by ASUS Global Chief Executive Officer, Mr. Jerry Shen.
‘Staying true to the core of the brand, we believe that industry movers such as Jason, Gab and Alodia best embody the passion points of the premium and powerful Zenfone 3 series.
We have full confidence that our ambassadors are a perfect fit with the brand to demonstrate the power, elegance and versatility of our new flagship smartphones, said ASUS Marketing Manager, Christian Jamolod.
Jamolod likewise emphasized that the three personalities are the ultimate persona of power, agility, clarity, and innovation.
“We knew exactly the personalities that would best represent each phone, it was match made in heaven. We are so happy to have three industry leaders on-board as our Zenfone 3 ambassadors,” Jamolod added
The top-of-the-line Zenfone 3 Deluxe which is the ultimate expression of the ASUS smartphone technology was personified by Jason Magbanua, a celebrated wedding videographer who epitomizes the same unparalleled class of the ZenFone 3 Deluxe.
Newly launched brand ambassadors shares their experience about Zenfone 3
“I nicknamed this phone Sexy Beast, it’s sexy and powerful. And as a profession, I document other people’s events but I also love to document mine, my family, friends, and my travels, and I’m able to take excellent pictures with this camera,” says Magbanua.
The 5.7-inch ZenFone 3 Deluxe is a fusion of premium aesthetics, being the world’s first full-metal smartphone combined with exceptional performance, and on top-off that is an astounding camera that raises the bar for mobile photography with its incredible 23MP camera featuring the latest Sony IMX318 image sensor and the ability to shoot steady 4K UHD videos, which will make anyone madly in love with the ZenFone 3 Deluxe.
The gigantic 6.8-inch Zenfone 3 Ultra was meantime embodied by Gab Valenciano, the master entertainer especially in choreography. A fitting representation of the Zenfone 3 Ultra designed for multimedia and entertainment lovers.
“Sometimes size doesn’t matter, it’s the performance but why not both? And that’s one of the biggest thing that I love about this premium phone. It has an amazing camera, a full HD screen, and the sound is very superb, and watching videos in something this big is quite amazing,” says Valenciano.
The ZenFone 3 Ultra is the world’s first smartphone to have the ASUS-exclusive Tru2Life+ video-enhancement technology that allows a fervent visual experience; that is complimented with two new powerful five-magnet stereo speakers and a NXP smart amplifier that provides a crystal clear defined sound. It’s also the world’s first smartphone with virtual 7.1-channel surround-sound with DTS Headphone:X™ that’s more than enough to electrify anyone seeking for an incredible multimedia experience.
The feature-packed smartphone ZenFone 3 which boasts premium design and an empowering performance for all walks of life was personified by Alodia Gosingfiao, the reputed cosplay goddess and certified gamer, a fitting embodiment of the ZenFone 3 which radiates agility, beauty, and clarity.
“I brought my Zenfone 3 to Japan a few days ago and played Pokemon Go, I was playing the whole day but what I didn’t realize is that I didn’t charge my phone. The battery life was amazing, it lasted the whole day and I got lots of Pokemon!” says Gosingfiao.
The 5.5-inch ZenFone 3 is a gorgeous phone with an amazing performance that delivers an incredible visual experience that makes any apps, videos, and games look their best. It boasts a narrow bezel that provides a 77.3% screen-to-body ratio for a maximized viewing area in a slim and compact body. Apart from that is a sleek 16MP camera that can achieve precise focus in just 0.03 seconds. It’s the world’s first smartphone worldwide to be powered by the new Qualcomm® Snapdragon™ 625 octa-core processor – the first Snapdragon 600 series processor with 14nm s FinFET process technology. It also has a PC-grade graphics and up to 4GB ram that delivers an amazing mobile performance. True enough, the Zenfone 3 just doesn’t look and feels twice its price, but it also makes everything exponentially better.
A premium additional to the Zenfone 3 series family
Besides these were also the reveal of the ASUS Zenfone 3 Laser that has an ultra-fast 0.03second laser auto focus which sports a 13MP camera with Sony IMX214 sensor and color correction that delivers stunning photos. Another eye-catching smartphone that was revealed during the launch is the ASUS ZenFone 3 Max, a premium smartphone with an unmatched battery life designed to help users get through the day without worrying about charging in the middle of the day. Its battery capability is so massive to the extent that it can also double up as a power bank to charge other mobile devices.
Once again, ASUS proves its mastery of its craft, a solid proof that its middle name is, and will always be — innovation.