Johnnie Walker launched Keep Walking Philippines and inspired Filipinos to keep walking towards their audacious ambitions, the event happened last Sept 26,2016 at Green Sun Hotel. The exclusive event saw a coming together of Manila’s tastemakers, VIPs, and trade partners to celebrate Johnnie Walker’s legacy of inspiring personal progress. A celebration of the ambition that sparked the great journeys of individuals we now consider modern-day heroes, Johnnie Walker launched the Keep Walking Philippines campaign and called on all Filipinos to keep walking towards their greatest ambition.
All around us are ordinary individuals whose journey to personal progress began with ambition. The stories of Xyza Bacani, former overseas domestic worker turned internationally acclaimed photographer and NYU scholar despite financial limitations; Aisa and Raphael Mijeno of SALt who created an alternative power supply for local communities using salt water amidst the lack of resources; and Brillante Mendoza, the Cannes-winning filmmaker who continues to reinvent Philippine cinema though often criticized for his choice of subject matter, were recognized for becoming our inspiration to stretch the limits of our ambition.
After 200 years, John Walker’s legacy of ambition is still celebrated worldwide. The brand’s “Keep Walking” mantra has been adopted and embraced globally as a rallying cry for progress. To this day, Keep Walking continues to inspire people from all over the world.
Johnnie Walker called on all Filipinos to keep walking towards their greatest ambition. The Striding Man, the logo of a man who is moving forward, was redesigned with the colors of the Philippine Flag, to symbolize the Filipino’s journey to pursue their ambition and to achieve greatness as individuals and as a nation.
“Johnnie Walker recognizes the ambition of every Filipino,” says Gosiengfiao. “The campaign brings us together as a nation and inspires all us to keep walking towards our ambitions, no matter how daring and bold they may be.”
To bring these stories of ambition forward, Johnnie Walker w a three-part mini-series that will give Filipinos an in-depth look into the lives of Bacani, Mendoza, and the Mijeno siblings, who despite the daunting challenges they’ve faced continue to Keep Walking. Theirs are but only three stories of countless Filipinos who have achieved success because they followed their ambition.
For more information on the Keep Walking Philippines campaign, you may view the visit Johnnie Walker’s official Facebook page at https://www.facebook.com/JohnnieWalkerPhilippines.