MASK ON, GLOW UP! with The St. Ives Sheet Mask

The St. Ives Sheet Mask Challenge makes every girl #TurnUpTheGlow in 20 Minutes.

Are you a beauty girl? Well, who isn’t nowadays? Our brightly-lit skincare flatlays and beauty vlog-bingeing says it all: raving and ranting about our faves and cheering on each other’s before-and-after skincare selfies are our way of inching closer to the ultimate #GOALS: having beautiful, glowing skin, obvi!

St. Ives asks us, “How do you #TurnUpTheGlow?”

How we wish making our skin beautiful were just as easy as swiping to our fave Instagram Story filter. To #TurnUpTheGlow, it takes a whole lot of trying and a knack for choosing the best products that are add-to-cart worthy. St. Ives eases you into the last step with its Glowing, Soothing and Revitalizing sheet masks.

Inspired by Korean beauty trends, these masks are made of 100% cotton and 100% natural extracts —so get ready to #DiscoverNature and swear by these nifty sheets in your secret stash of #TurnUpTheGlow tricks!

Below, discover each one, and keep the social media sharing sesh alive by exfoliating using our St. Ives Face Scrub, followed by a #DeliciousNature St. Ives Sheet Mask, and posting a glowing “after” pic using the hashtag #TurnUpTheGlow #20MinMaskChallenge!

ST. IVES Glowing Apricot Sheet Mask
Ah, the apricot—every beauty girl’s “glow-up” favorite even before the internet made it famous. Don’t underestimate this fuzzy fruit: this St. Ives cult favorite is now in sheet mask form, aimed to light your skin up like our most iconic face scrub. This new apricot-based product is the skincare superfruit’s very own glow up—and soon it will be yours, too!

ST. IVES Soothing Oatmeal Sheet Mask
In the world of breakfast faves, oatmeal is easily a comfort food classic. This sheet mask has everything a morning bowl of oatmeal would give you: comfort, calm and a much needed soothing—for your skin, that is. It’s no wonder why oatmeal is not only a kitchen staple, but a beauty staple as well. Having previously made its way to soaps, scrubs and even directly on the skin (hashtag DIY self care), this sheet mask does what a tight hug would do during flare ups and stressed skin. So go ahead, keep calm and soothe on!

ST. IVES Revitalizing Açai, Blueberry and Chia Seed Oil Sheet Mask
Go ahead, slather on this superfood smoothie-bowl-in-mask-form on your face. Driven by the skin-softening superfood açai, refreshing blueberry and super hydrating chia seed oil, this sheet mask produces the instant effect a tropical paradise vacay would do: make your skin feel like you hit the refresh button in just one sheet!

Don’t say we didn’t tell you—these St. Ives Sheet Masks give you glowing, fresh and healthy skin in just one sheet. Your favorite beauty girls Martine Cajucom and her friends, took the #20MinMaskChallenge—why not #TurnUpTheGlow too? Share your #20MinMaskChallenge experience using the St. Ives Mask at or by tagging @stivesph on Instagram.

Get your St. Ives Sheet Masks at any Watson’s branch, or online via Lazada, Shopee, BeautyMNL & Zalora, at P89 per piece! Wanna send glowing skin your loved one’s way this Christmas? The St. Ives Sheet Masks are also available in 3-piece gift set, perfect for the Holiday gifting season.