PHILIPPINES – MOK, a locally launched Heat-Not-Burn (HnB) brand in the Philippines is launching new devices to enjoy the tobacco experience the MOK and the MOK Mini.
MOK is a split device with pocket charger and holder. It gives up to 20 heating cycles on a full charge and has two heating modes that allow users to customize their experience. Single mode offers a longer experience time of 5-minutes for one heating cycle. Double mode offers shorter experience time of 3-minutes and 30-seconds, but in two consecutive heating cycles.
MOK mini is a compact all-in-one device that fits into pockets and small bags. It has fast preheating time at just 15 seconds. It also allows up to 12 continuous heating cycles with just one full
According to the company, tobacco in itself isn’t harmful, but the action of burning the tobacco is. Once burnt, harmful chemicals are released. The smoke that comes from burning tobacco contains hazardous substances (like tar and carbon monoxide).
As the name denotes, “Heat-Not-Burn” means the technology heats the tobacco instead of burning it. The technology inside MOK is called the MOK HeatMaster System. Instead of burning tobacco, this system heats it at a just the right temperature using its unique heating pin. This releases a full-flavored, nicotine-filled vapor instead of the harmful smoke of cigarettes.
Without ash, there’s no mess to clean up, and without smoke, there’s no second hand smoke exposure or residual smell to those around the user.
MOK is exclusively enjoyed with COO. These are specially designed Heat-Not-Burn Sticks that offer a smooth, full-flavored tobacco experience. COO Heat-Not-Burn sticks use real tobacco leaves and come in three variants:
- Golden Hue – balance and refined, with the classic tobacco taste
- Blue Hue – fresh and cool flavor, with a delicate and refreshing hit of menthol.
- New Wave Capsule – minty with a surprising lime flavor when the capsule is popped.
At a Zoom session with the media, MOK Philippines’ Marketing Director, Cax Mayuga discussed the science behind the MOK HeatMaster System and highlighted all advantages that adult smokers may enjoy when they make the switch to MOK.
Price and availability (Philippines)
In the Philippines, MOK is available in Navy Blue & White at an SRP of Php3,490, while the MOK mini is available in in Navy Blue & White with an SRP of Php2,490. COO Heat-Not-Burn sticks retail at P120 for a pack or P1200 for a ream.
MOK is available online at LazMall, Shopee Mall, and GrabMart. It is available offline at MOK specialty kiosks in SM North EDSA and newly-opened kiosks at MetL!ve, SM Manila, and SM Sta. Mesa.